Alterian and Sevans Strategy decided to look into this phenomenon. The two tracked 3.3 million such “asks” in March by running keyword searches on various platforms including Flickr, Blogger, YouTube, Facebook, LinkedIn, Tumblr and Twitter. The researchers found a whopping 95.9% of the requests related to Twitter. The most popular come-on: “Follow me.” Most of the time, this message was relayed on Twitter.
Although you might assume that the only people who would read the message “follow me” would be people who already follow you, Sarah Evans, president of Sevans Strategy, points out that the message can also be retweeted and found in searches.
Meanwhile, research shows that people are a lot less bold on Facebook, which only accounted for 2.2% of asks. Just 0.03% of asks came from Foursquare. One caveat: The researchers only looked at public Facebook Pages, which means a huge amount were left out. Still, Evans says, “Our best guess was that there wouldn’t be any private pages asking people to ‘Like’ them.” It may also be that Facebook is more of a personal medium than Twitter, though marketers of late seem to have no problem asking consumers to “Like” them.
Men and women were also pretty much equally likely to ask, though men were a lot bolder on Facebook. Other findings showed that Americans were way more forward than Canadians, and that Indiana led the 50 states in asks. Perhaps in the future, the Hoosier State could be renamed the “Ask Me” state.