Unicef – Donate a word

It looks like the Miami Ad School is producing some great talent of late, and here is another nice conceptual piece from current students Lisa Zeitlhuber and Katharina Schmitt, designed to create a new way to donate money for child education.

It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistakes…

After taking you through a donation process, that word appears on a globally aggregated “EDUCATION” statement filled by the worlds most commonly miss-spelt words, directly helping to fund education for kids in need. What a great concept, if that was to be introduced directly into Google tools, that page would need to be a whole lot bigger! Nice job ladies!

Source: http://www.digitalbuzzblog.com/unicef-donate-a-word-campaign/

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: