Prudential: Sunrise

A new ad from Prudential utilising the sun as a metophor for a new day.

It’s the first ad from Droga5 on Prudential and includes a multiple of shots tied together to the same sunrise. According to Creative Chairman David Droga, the entire film was shot in one day, within a three-hour window.

Is the production process more interesting than the TVC? You be the judge.

 

 

Advertisements

, ,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: