Nike+ Graffiti Challenge Case Study

Here is a nice campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in conjunction with a very cool Facebook app, designed to get youngsters back into running.

After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app. (almost feels a little like the Nike Grid campaign)

As the teams of friends ran the actual routes, they turned into cool graffiti looking pieces of art on the Facebook app. The campaign looks to have been a solid success, with the page putting on just over 9,000 fans, having 220 unique runs created, with over 1,200 Nike+ km’s run during the 6 week campaign. The campaign was created by Boondoggle Amsterdam. (Via Mark on Adverblog)

Source: http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/

Advertisements

, , ,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: