A new and unique experience in Las Vegas? Just how did this hotel turn into one of the most talked about hotels in the world? By changing how people experienced the hotel from the minute they entered to the minute they left.
So how do you leave a lasting impression?
Winner in the Design category at this years Cannes Lions, The Cosmopolitan hotel in Las Vegas took the breathe away of judges and participants.
A multimedia digital effort, among the components include eight screen-wrapped columns that welcome guests in the lobby. Each column features works of photography; 3D and 2D animation; and film that helps to engulf visitors in the hotel’s narrative while challenging them to rethink the idea of architecture, interiors and physical space. The digital assets within the experience can be curated and tailored for specific seasons and events.
By no amount a cheap feat to accomplish but I am sure the results speak for themselves.