Sometimes when we think about creating a viral we are automatically drawn to one specific medium, the internet. We straight away dive into what makes something go viral. We rarely take a step back and first of all think if online is the best way to go viral.
What about making it offline? Not a completely original thought but rarely is it done well and in an interesting way and more importantly, rarely do we associate viral with offline.
From the agency called Dawn in Amsterdam, they created an outdoor campaign that physically went viral. Their client…Amsterdam’s Royal Zoo.
To view the video please go to http://creativity-online.com/work/artis-babyboom/23630