Bjork + Apple

Bjork, known for her avant-garde ways or her swan dress, has teamed up with Apple and the who’s who(s) of the tech & design world for her 2011 album release.

“Biophilia” is about music, technology and nature:

“Sound, harnessed by human beings, is what we call music. Music expresses part of us that would otherwise be hidden. We use technology to reveal things about nature that is hidden from us. The love for nature in all her manifestations.”

Marrying music, design, apps and user experience; “Biophilia” is an album app that delivers individual song apps periodically, replete with their own games, visualizations, essays and even music-theory-teaching interactions. It tests the boundaries of what is possible technically and artistically with the iPad and iPhone.

How it works:
“Biophilia” for iPad will include around ten separate apps, all housed within one “mother” app. Each of the smaller apps will relate to a different track from the album, allowing people to explore and interact with the song’s themes or even make a completely new version of them. It will also be an evolving entity that will grow as and when the album’s release schedule dictates, with new elements added.

 (The “Virus” song app will be distributed within Björk’s Biophilia album app.)

For one song, “Virus”, the app will feature a close-up study of cells being attacked by a virus to represent what Snibbe calls: “A kind of a love story between a virus and a cell.And of course the virus loves the cell so much that it destroys it.” The interactive game challenges the user to halt the attack of the virus, although the result is that the song will stop if the player succeeds. In order to hear the rest of the song, the players will have to let the virus take its course. Using some artistic license, the cells will also mouth along to the chorus. It’s this determination to fuse different elements together, be it juxtaposing a female choir from Greenland with the bleeps and glitches of electronic music pioneers Matmos during the Vespertine tour, or meshing soaring strings and jagged beats on Homogenic, that “helps explain the power and success of Björk’s collaborations”.

Introduction to Biophilia: http://www.youtube.com/watch?v=o8AELvVUFLw

Wired interview with Snibbe (interactive artist): http://www.wired.com/underwire/2011/07/bjork-app-part-1/all/1

I think it’s an amazing project that pushes how we traditionally experience music.

With this, we’ll be experiencing 1 music album through our 3 senses.

From Nicole

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