I’m a marketer, obsessed with the idea of story-telling and the possibility of how beautiful things may alter life’s perception, human’s hopes, and dreams on deep sleeps. Interested in conversations about content and growth hacking.
Copywriters and art directors are supposed to work in tandem—but they both have different work styles and habits.From their choices in social media to their preferences in computers—they seem to draw a line that sets them apart from each other.Here is a set of illustrations taken from Copywriters versus Art Directors that illustrates their differences.
Do you think these illustrations truly represent the differences between copywriters and art directors?
A creative solution for death penalty advocacy brief. Raise my hat to Jung von Matt which really deserves the five years-in-a-row being agency of the year for the consistency on their juicy ideas.
Alive, a German organisation advocating for worldwide abolition of capital punishment, worked with Rocket & Wink and Jung von Matt to publish “Dead Men Walking”, a cookbook with dishes that will hopefully never be served. Inmates on death row in the United States were asked what they would want to eat on their last day. Forty of the recipes were then collected in one volume, which was sent to key decision-makers worldwide. The cover material is made from American prison clothes, closed by the kind of belt used on the electric chair.
The Dead Men Cooking project was developed at Jung von Matt, Hamburg (text and client service) and Rocket & Wink, Hamburg (design and illustration) by creative directors Doerte Spengler-Ahrens, Jan Rexhausen, Felix Fenz, copywriters Marc Freitag, David Wegener, Vicky Jacob-Ebbinghaus, Stefan Golde and Estelle Raschka, art director Alexander Norvilas, illustrators Alexander Rötterink, Reginald Wagner, Julika Dittmers, Adam Bunte, typographer Jule Dittmers.
Source : The Inspiration Room
You hear about famous brands, such as Coca-Cola, Amazon, LEGO, Nike and Adobe, all the time.
These brands are world-famous and some of the most advertised; and their logos, instantly recognizable—but what’s in a name; as Shakespeare once uttered, do you know how their names came about and what they actually mean?
Based on the Wikipedia list, online magazine Bored Panda has made a visual list of famous company name etymologies.
How many of these ‘fun facts’ did you already know?
via Designtaxi.com, Bored Panda
It’s seems like a common understanding that companies have valuable assets if they have people who’s hard-working and staying late at the office.
However, the article and the infographic below suggest the opposite. Specially for you whose core work is to maintain fresh creativity, it’s time to be a bit creatively lazy (read: go home faster); and take a break from working too much in front of the computer/internet! Here’s why;
The Creative Pursuit Of Laziness
BY Jeffrey Paul Baumgartner
You start a new job with a new company. There are two employees in similar positions. They have both been with the company for several years. One is clearly hard working. She is constantly busy, juggles numerous tasks successfully and often stays late to get work done. The other seems much more relaxed. Indeed, she is often sharing jokes with her colleagues! She does not appear to work very hard, finishes tasks seemingly too quickly and is usually one of the first to leave the office at the end of the day. Which one should you emulate if you wish to do well in the company?
The seemingly lazy one, of course. Both have been with the company for some years, so you can assume that both are doing their job well. More importantly, you can assume that the apparently lazy one has worked out how to do her job efficiently, allowing her to work in a more relaxed way and go home at a reasonable hour daily.
CREATIVELY SEEKING THE EASY WAY
In my experience, this is something creative people are very good at, particularly if they work in organizations which do give them new creative challenges on a regular basis. They use their creative skills to find short cuts in performing regular tasks and improving the efficiency of their area of operations.
In truth, it is not just creative people who are lazy. Humans are programed to be lazy and this is a good thing. When our prehistoric ancestors were hunting and gathering, the less work expended to kill and skin a mammoth or to collect fruit, the better. Even today, it is sensible to ask why you should spend four hours performing a task that you can complete sufficiently well in an hour.
FOLLOWERS OR THINKERS
At work, when a new employee is shown how to perform a task, she will normally continue to do it in the way she was taught. This is not surprising. Most of us are taught to follow instructions, especially when a superior at work or school demonstrates tells us to do so.
But the creative individual is always questioning things and considering alternatives. She cannot help it. That’s how the creative mind is wired. She will try performing the task in different ways. Of course there are risks involved. An alternative approach to performing a four-hour task could prove more complicated than expected—and eat up eight hours of her time. She may be reprimanded by her superior for not doing the task in the prescribed manner. Worse, her method might not work at all, forcing her to start all over again.
However, this is normal for the creative person. Her curiosity and desire to explore alternatives is stronger than her sense of following instructions. Over time, she will try out various ways of performing tasks and will soon find the most efficient methods.
LESSONS TO BE LEARNED
As I wrote initially, if you are new to a company, do not look to the workaholics for advice on how to do your job well. Look to the laziest people. They will almost surely be able to show you the most efficient way to do your work well.
If you are an employer, on the other hand, those apparently lazy people are probably your most creative thinkers. When you need people with ideas for improving products, services and processes, be sure to include them in the teams responsible for developing these ideas. Moreover, be sure also to allow them to perform on these teams as they do on their tasks: let them try out ideas, see how they work, dispose of failed ideas and try out new ideas. This is how the creative process works.
The Internet Is Ruining Your Brain [INFOGRAPHIC]
by Stephanie Buck
Turns out, multi-tasking online doesn’t positively exercise our brains or mental state. Heavy Internet users are 2.5 times more likely to be depressed. And web addiction reduces the white matter in our brains, basically the transmitters responsible for our memory and sensory abilities.
Source : DesignTAXI, mashable.com