Archive for category Case Studies

Dead Men Cooking – A Cookbook Hopefully Never be Served

A creative solution for death penalty advocacy brief. Raise my hat to Jung von Matt which really deserves the five years-in-a-row being agency of the year for the consistency on their juicy ideas.

Alive, a German organisation advocating for worldwide abolition of capital punishment, worked with Rocket & Wink and Jung von Matt to publish “Dead Men Walking”, a cookbook with dishes that will hopefully never be served. Inmates on death row in the United States were asked what they would want to eat on their last day. Forty of the recipes were then collected in one volume, which was sent to key decision-makers worldwide. The cover material is made from American prison clothes, closed by the kind of belt used on the electric chair.


Credits

The Dead Men Cooking project was developed at Jung von Matt, Hamburg (text and client service) and Rocket & Wink, Hamburg (design and illustration) by creative directors Doerte Spengler-Ahrens, Jan Rexhausen, Felix Fenz, copywriters Marc Freitag, David Wegener, Vicky Jacob-Ebbinghaus, Stefan Golde and Estelle Raschka, art director Alexander Norvilas, illustrators Alexander Rötterink, Reginald Wagner, Julika Dittmers, Adam Bunte, typographer Jule Dittmers.

Source : The Inspiration Room

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TwitPoker: Bet Your Followers

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.

Source : digital buzz

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Student’s App Queue Hacker : How Simple A Great Idea Can Be

A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :

A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.

Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:

via PSFK

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Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

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Ikea is Making TV and Building Houses

IKEA – the Swedish furniture brand is not easily satisfied by their market share, in fact just recently they launched a furniture-TV, advertised to be wireless and integrated. Not only that, they are also touting for their own ergonomic compounds in East London. More details here :

IKEA Launches Its Own Clutter-Free, Smart TV

IKEA has launched a new range called UPPLEVA that integrates smart TV and sound system with furniture that rids the problem of cable clutter. Built in co-operation with China’s TCL Multimedia, the unit houses an HDTV, Blu-ray/DVD player, 2.1 surround sound, wireless speakers and WiFi connectivity.
The furniture is designed to banish cable clutter by having ample storage space.The sleek unit retails for around US$950 and comes with a 5-year guarantee.Come June, it will be available in Stockholm, Milan, Paris, Gdansk and Berlin. From autumn 2012 onwards, it will be stocked in all stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal, before making its way to more countries next year.


Welcome to Ikea-land: Furniture giant begins urban planning project

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres of land where—presumably with many giant Allen wrenches—it will build townhouses, apartments and offices to rent out. It will also be putting up a hotel because it’ll probably need the conference room somewhere down the line. A Globe and Mail report about the project (which isn’t an April Fools’ joke, even though the story was published April 1) paints Ikea’s role here as a landlord-slash-local government, perpetually leaning over the community’s shoulder, which is more than a little unnerving. Maybe you don’t think so, but I’m only 30 minutes away from Columbia, Md., a town known for a) being an extensively planned suburban community, and b) insane homeowners associations that make it impossible to live there. Don’t say you weren’t warned, Londoners.

Source : Adweek, designtaxi, the globe and the mail

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The Evolution of Books : Edible and Smokable

These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.

Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook
is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.

Source : PSFK, vimeo

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This 2012 Mustang Is Powered By Microsoft Xbox, Kinect and Windows Phone

Last month Microsoft announced plans to create a concept car to inspire developers to build apps and automotive technologies for the future. Now, with the help of a company called West Coast Customs, Microsoft made good on that promise with this 2012 Ford Mustang.

The company took the vintage ride to the next level using all items available to anyone form their favorite electronics retailer, and a little code.

The Mustang has Kinect sensors hooked up to the front of the vehicle which can also be used to look at pedestrians or objects surrounding the vehicle. The sensors also allow you to log in from a cell phone from wherever you are and see what’s going on in front of your ride.

The inside of the Mustang sports two Windows 8 tablets –something not available to general public until later this year– on the dashboard. One tablet takes the place of your traditional gauges, and can be swiped across to be given a new look. A tablet mounted on the passenger side of the car can be used to send messages and surf the web, as well as create messages that are displayed on the rear window of the car for other drivers.

The car also has a projection screen hooked up to the rear — which is hooked up to an Xbox for gaming.

You can locate, unlock, and start your wheels all from the Viper SmartStart app for Windows Phone, and another Windows Phone application allows you to speak through the vehicles external audio PA system. Accent lighting, and the Mustangs horn sound can also be customized from an app.

Source : Mashable

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