Archive for category Digital

The Good Call Centre – Fosters

A nice campaign that interacts with you and your friends to keep the party going by calling them out.

http://fosters.co.uk/goodcallcentre

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Something for all the runners out there

All you runners would have loved this.
Winner of a silver for Promo & Activation lions.

Bronze in Titanium & Integrated.

In line with Nike’s curent global campaign #makeitcount, Nike created an online auction site where instead of bidding money, you bid your Nike+ kms for exclusive products.

Not a bad way to demonstrate that their efforts have not been in vain.

 

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Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

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TwitPoker: Bet Your Followers

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.

Source : digital buzz

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Student’s App Queue Hacker : How Simple A Great Idea Can Be

A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :

A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.

Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:

via PSFK

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Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

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Push Button To Add Drama

Came across this crazy activation for TNT Belgium in Youtube. Thought you might like it, specially if you need more drama in life!

source : Youtube

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