Archive for category Digital
A nice campaign that interacts with you and your friends to keep the party going by calling them out.
All you runners would have loved this.
Winner of a silver for Promo & Activation lions.
Bronze in Titanium & Integrated.
In line with Nike’s curent global campaign #makeitcount, Nike created an online auction site where instead of bidding money, you bid your Nike+ kms for exclusive products.
Not a bad way to demonstrate that their efforts have not been in vain.
A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :
A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.
Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:
In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.
To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.
The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.
The more the drivers hit the bumper, the higher the score—the worse drivers they are.
Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:
source : designtaxi.com