Archive for category Grey Thoughts
Do advertising people really understand consumers who are not from advertising, who are not clients, salespeople or marketers? Well, the article followed by infographic below gives us a point of view. Do we really understand our consumers? Or, are we actually a bit..bias?
Infographic Confirms It: Advertising People Are Not Normal
By: Christine Champagne
A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.
Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?
The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the “normal” people when it comes to how they use social media and how they view social media marketing.
By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. More on that later.
First, mull these findings on how advertising/marketing professionals use Facebook as compared to the general public:
• 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
• As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.
Should brands put more effort into interacting with consumers via social media?
• 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”
Meanwhile, digital marketing campaigns that are endlessly discussed in the advertising industry aren’t so well known in the wider world. Chew on this:
• 70% of advertising/marketing professionals were aware of Burger King’s “Subservient Chicken” digital marketing campaign vs. 8% of the general population; as for the mega-award-winning Jay-Z “Decoded”: 63% of advertising/marketing professionals aware of campaign vs. 9% of the general population.
And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public). If you work in advertising, these results likely aren’t surprising to you.
Source : fastcocreate.com
A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :
A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.
Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:
- Social media allows you to keep in touch with friends and families anytime, anywhere
- It enables you to search for your long lost friends or relatives too.
- Social media has helped children become more literate
- Writing blogs, posts, status updates, text messages, instant messages and the like, all motivate children to read and write.
- According to a survey with 3000 children, aged nine and sixteen, all had their own blogs and 82% sent text messages at least once a month. In addition, 73% used instant messaging services to chat online with friends.
- Based on research, there is a strong correlation between kids using technology and wider patterns of reading and writing (Based BBC news).
- Social networks may be encouraging younger people to get involved in politics.
- Iran elections via twitter.
- The Orange Revolution in Ukraine.
- The Election of Barrack Obama
- Nicole Seah’s pages that won a large following in a short time (Singapore Election)
- The Prime Minister went online to chat and find out the views of Singaporean youths who want to be heard and play a part.
- This shows that more and more people are getting involved in politics and are feeling they can make a difference. And all these have taken place via social network like Facebook and Twitter.
- Marketing & Advertising transforms itself from an industry reliant on mass markets to one which must embrace the power of consumers and engage in conversations.
- Consumers will be eager to look out for some of the latest promotions, upcoming products and etc.
- The iPhone 5 has generated a lot of buzz since the beginning of the year
- Mcdonalds Monopoly Campaign in Singapore
News as cultural currency
- Traditionally we receive news via TV, radio and newspaper.
- But with Social Network, the news are fresher and faster.
- Friends on social media are increasingly becoming netizens trusted source of information, even more than search engine.
- Japan – Tsunami. Able to find out all the updated news from Twitter, live coverage video from Facebook Page: CNN, and etc.
- News about resignation of Steve Jobs.
Conversation starter about yourself
- There is some joy sharing every single bit of your life with the world. For that moment of glory, the ‘world’ revolves around you.
- Perhaps there is joy in creating a conversation starter exciting enough to garner comments as many as 20.
- Some may think it boosts their ego to know that they are seen as opinion leaders, or that people ‘follow’ their posts closely because lives are probably far less interesting.
- Or perhaps, it’s an avenue for one to rant to the world about how unfair one’s life has been, or to track where one has been.
Replacement of traditional communication
- Social media has proliferated the functionality of smart mobile device
- There is more usage for checking Facebook / Twitter than making phone calls, taking pictures and sending SMS put together.
People are less involved in physical world
- Many people get caught up in the social media world such that they are not really involved in their surrounding or current physical situation
- Countless experiences where different groups of friends and I have a meal together and we find that we happen to be on our phones, engaging in Facebook or Twitter instead of engaging with the current company
It is the new addiction
- Alcohol, tobacco, drugs and now, social media
- We must get our daily social media fix. Upon arrival in the office, during lunch breaks, or even throughout the day, we access our social media profiles
- When on holiday, with little internet access, the smallest opportunity you get for free WIFI, will undoubtedly be used to access your social media profile. If that doesn’t sway you that social media is a new addiction, these figures might
- One in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
- People spend 700 billion minutes per month on Facebook
- Each Facebook user spends on average 15 hours and 33 minutes a month on the site
- More than 250 million people access Facebook through their mobile devices
- More than 2.5 million websites have integrated with Facebook
- YouTube has 490 million unique users who visit every month (as of February 2011)
- YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
- Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
- People upload 3,000 images to Flickr (the photo sharing social media site) every minute
- 190 million average Tweets per day occur on Twitter (May 2011)
- Google+ has more than 25 million users
- You remember a long lost friend affectionately and try to re-connect with him/her or you send an invite to people you’ve just me to stay connected
Generally, Google+ is still new in the market. Everyone wants to try something new and can’t resist joining the hype, especially since it was developed by the search engine giant – Google. Right now it is still too early to judge whether Google+ will denounce Facebook to be the king of social networks.
But with the learnings from Google Buzz (failure) and Facebook (success), we reckon there is a high chance Google+ will be the next social network of choice.
- Google+ has the ingredients to become the next Facebook. This can be seen through the fact that it “mirrors” Facebook to a good extent by enabling users to post and share.
- Google+ for business will be suitable for companies as well which is similar to Facebook.
- Companies can use Google Offers to include special offers for their fans and customers followed by another upcoming tool known as “Google Catalog”.
- No surprise that Google+ will find its way into being an integral channel to be used by companies to engage consumers and advertise their products.
Example of how Starbucks will looks like on Google Plus+
Below is the link for the upcoming apps from Google Catalogs:
- Potential to be big in future with the advantage of having it sync with Gmail, as well as the best search engine in the world along with other features from Google.
- With the new cool features “circles”, which provides better privacy, your conversations can be hidden from different groups of people.
- A simple and user-friendly interface that allows consumers to easily adapt. The layout looks like a mind map with different ‘nodes’ that opens up to areas where users can interact with friends.
- It may be a better option for the developers because of the speculation that while “Facebook is now taking 30 percent cut of every game developer’s business”, Google, by contrast which brings in over $30 billion in revenue each year, could easily afford to let developers keep all the money they generate.
- This coupled with the fact that Google also “has the fastest growing mobile distribution channel of any company (Android), would make for a very attractive platform for them to develop in.
Some of the features from Google+ that looks interesting and better than Facebook:
1. Google+ Hangouts:
Hangouts will let the unplanned meet-up come to the web for the first time. Let your buddies know you’re hanging out and see who drops by for a face to face chat.
2. Google Instant Upload
Instant Upload will let you upload your photos or videos instantly and automatically to a private album on Google+ and you need to do is select who to share them with.
3. Google Sparks
Sparks allows you to search for videos and articles that you like which you may want to share with your friends or other group of people in your circles. When you know other people’s interest in your circles, you can share related articles to them and they will surely appreciate it.
4. Google Huddle
Huddle is a good feature when a group of people need to make a decision to watch a movie or decide on a vacation place. Huddle will turn these conversations into one group chat and your guys can chat on the same page and make the final decisions.
- Mandatory to have a Gmail account to register as a Google+ user.
- Currently still in beta version, which lacking of features and apps to excite users.
- According to Chitika study, traffic peaked on the 21st of July and has been declining since. This is most likely due to the end of initial rush of excitement. Thus, this is only a post-site launch and time will now tell if Google+ will truly be the next king.
- Quick look for Google Plus: http://www.youtube.com/watch?v=xwnJ5Bl4kLI
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