Archive for category Inspriring
I literally cracked up at this one. A very nice campaign done by Snickers. Finding people who were literally hungry and dramatizing it.
You got to watch it.
To watch the actual ad. Go to http://www.bestadsontv.com/ad/39338/Snickers-The-Man-Who-Played-Literally-Hungry
This is definitely the first billboard of its kind and I’m sure if most people thought about it they would give up at the thought of executing this.
Warner Bros. Pictures Canada created a unique one of a kind billboard to promote its latest film Contagion.
Check it out.
In our line of work you constantly have to change your thinking hat. From creative, to planner, to suit and even to finance. You need to be able to put yourself in other peoples shoes to understand what is needed and how to get things done.
But how do you change your perspective? It’s not the easiest thing to do since you have spent the pretty much your whole life being you. You have to shake things up as Raghava so aptly puts it in this example on TED.
I just listened to Philips ‘Obsessed With Sound’ campaign. Yes, listened. That is because it’s an online interactive sound music experience that pushes the quality of sound products that Philips offers. Anyway we don’t need to know that, what’s important is the content and that makes you think of sound and the association anyway.
What is it? An award winning orchestra performing and the interactive website allows you to hone in on each individual musician to listen to their contribution. Altogether there are 52 different musicians ranging from rhythm/singers to the french horn and oboe.
Imagine if you had this kind of option when it comes to all the music you hear? You could tune out the rest of the band in the Chilli Peppers and just listen to Anthony Kiedis rock his vocals out.
Try it out for yourself.It doesn’t take long.
I’m a firm believer that looking at great ads and great ideas won’t neccessarily mean that you can create them as well. What does help is a better understanding of the world and especially consumers (people).
An interested Ted Talk that I listened to today is by Julian Treasure. It’s quick 7 min talk but it does make us think about something we spend 60% of our time on. For us in advertising it’s probably a little bit higher.
About this talk
How does one find authentic creativity? In his last talk before passing away, Malcolm McLaren tells remarkable stories from his own life, from failing school to managing the Sex Pistols. He argues that we’re living in a karaoke culture, with false promises of instant success, and that messiness and failure are the key to true learning.
About Malcolm McLaren
A designer, promoter and recording artist, Malcom McLaren masterminded the punk-rock group the Sex Pistols, was an early mover in globalizing hip-hop, and made ambitious works of art. Full bio and more links