Archive for category Interactive

The Good Call Centre – Fosters

A nice campaign that interacts with you and your friends to keep the party going by calling them out.

http://fosters.co.uk/goodcallcentre

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One of the best honesty experiments. NAB – The Honesty Experiment

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Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

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TwitPoker: Bet Your Followers

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.

Source : digital buzz

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Student’s App Queue Hacker : How Simple A Great Idea Can Be

A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :

A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.

Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:

via PSFK

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The More You Sit, The Sooner You’ll Die

Yet another reason to push for stand-up desks: A recent study by Australia’s Sax Institute says sitting down for several hours a day could bring you to an early grave, even if you already exercise.

The study followed more than 200,000 Australian adults aged 45 and older from 2006 to 2010. It found that those who reported sitting for at least 11 hours a day had a 40% higher risk of dying within the next three years than people who sat for less than four hours a day. It’s part of the Sax Institute’s ongoing 45 and Up study, the largest study on healthy aging ever undertaken in the Southern Hemisphere.

While exercise has numerous health benefits, it doesn’t necessarily take away this risk. As reported in The Atlantic, “while the death risk was much lower for anyone who exercised five hours a week or more, it still rose as these active people sat longer.”

Long work hours aren’t the only cause of our sitting styles. According to The Atlantic, it’s estimated that the average adults spends 90% of his leisure time sitting.

“People tend to think they’re okay as long as they get their ‘dose’ of working out each day,” Mark Tremblay, obesity and activity researcher at Children’s Hospital of Eastern Ontario in Ottawa, told Reuters Health. However, he says, “Getting your 30 minutes of physical activity five times a week is not insurance against chronic disease.”

So what can we do to get on our feet more? For work, a stand-up desk might help — or even a treadmill desk, if you’re feeling more high-tech.

But we can’t forget the lifestyle factor to consider outside of work — especially if we are spending most of our free time sitting. “Try to find a healthy balance between sitting, standing and walking or other physical activities,” Hidde van deer Ploeg, the study’s lead author, told Reuters Health.

Source : Mashable

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Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

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