Archive for category Social Media

TwitPoker: Bet Your Followers

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.

Source : digital buzz

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Push Button To Add Drama

Came across this crazy activation for TNT Belgium in Youtube. Thought you might like it, specially if you need more drama in life!

source : Youtube

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What Sexes Want According To Social Media

Social media monitoring company NetBase analyzed a year’s worth of online conversations — 27 billion, to be exact. Using natural language processing, they parsed English grammar and gender voice in search of phrases like “I want X.” The data was then analyzed for sentiment, and condensed into a top 10 list for each sex. The fascinating results have been compiled in the punchy infographic below.

You’ll have to scroll down to see the winners. But it’s worth noting that food absolutely dominates social media conversation among both genders.

source : Mashable

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Google’s Gags Worldwide For April Fool’s Day 2012

It was just last year that SearchEngineLand.com gave Google the winner’s trophy for the best April Fool’s Gags.This year they made another round of April Fool’s Day jokes span across the globe of Google’s international properties. Below is a recap of Google’s pranks from SearchEngineLand.com :

Google Maps In 8-Bit For NES

Google’s pranks began early yesterday morning with a blog post announcing that Google Japan has created an 8-bit version of Google Maps for the original Nintendo Entertainment System. You can relive all your favorite 1980s graphics by clicking the “Quest” button in the upper right corner on maps.google.com(you can still do it today!).

Google’s Really Advanced Search
Speaking of search, this one will probably go over well with our audience. Google’s really advanced search page has some pretty funny options, like this:

You can also narrow your results based on what font the page uses, what textured background the page has and which “embarrassing grammatical faux pas” is found on the page. If you’re into SEO, you’ll like this one. You may even find yourself wishing that the page actually worked.

Google Chrome Multitask Mode
The Google Chrome team thinks one mouse/hand isn’t enough for web browsing, so they’ve launched Multitask Mode — two mice/hands at once.

The YouTube Collection
YouTube’s annual April Fool’s Day prank is the YouTube Collection — all of YouTube on DVD. Once you order, 175 trucks will deliver the DVDs right to your door. Oh, just watch the video. Make your checks payable to “Matt McGee” if you’re planning to order.

That’s Not All
There are other search-related April Fool’s Day gags, perhaps my favorite of which is Google Nigeria, which jokingly asks you to input your bank account number so you can “search for inheritance.”

Don’t be alarmed: the search box just runs a normal Google search (not that you’d actually put your bank account number in there, anyway, right?) and, while this is NOT an official Google gag, it also doesn’t appear to be run by some Nigerian prince. (It’s a production from 85by55.com.)

More at : http://searchengineland.com/googles-gags-go-worldwide-for-april-fools-day-2012-117046

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Facebook App Lets You Add Enemies Online

Forget friending. A new Facebook app allows users of the social network to identify and share people, places and things as “enemies” for all to see.

The app, called EnemyGraph, lets you list anything with a Facebook presence — ranging from “friends,” to foods, to products, movies or books — as an enemy. Since the app launched March 15, it’s seemed to appeal especially to users with a liberal bent. Some of its most-selected nemeses so far include Rick Santorum, Westboro Baptist Church and Fox News.

The app was developed by a professor and two students at the University of Texas at Dallas. Dean Terry, who directs the school’s emerging media program, helped conceptualize the project, while graduate student Bradley Griffith and undergraduate Harrison Massey built the app. Griffith said EnemyGraph has so far accumulated some 400 users. But more importantly, its creators say, press coverage has helped meet the team’s goal of sparking a larger conversation about the nature of social media and Facebook in particular.

“One thing that has always struck me is the enforced niceness culture,” Terry told Mashable. “We wanted to give people a chance to express dissonance as well. We’re using the word enemy about as accurately as Facebook uses the word friend.”

But the app has utility beyond simply sparking a philosophical debate, Terry adds. Researchers and marketers have long gathered information on social media users based on what they support, but at the expense of possibly overlooking another valuable data source.

“You can actually learn a lot about people by what they’re upset about and what they don’t like,” Terry says. “And the second thing is that if you and I both don’t like something, that actually creates a social bond that hasn’t been explored in social media at all, except with Kony and some big examples like that.”

Terry and Griffith teamed up last year to create Undetweetable, a service allowing Twitter users’ deleted tweets to be uncovered posthumously. That project gained some attention as well but Twitter quickly forced it to shut down. Terry wouldn’t be surprised if EnemyGraph meets a similar fate from Facebook.

“My guess is it goes against their social philosophy and purpose,” he says. “It is a critique of their social philosophy for sure.”

Do you like the EnemyGraph idea?

Source : Mashable

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Top 10 Viral-Making Creative Agencies

Here is the chart of top ten creative agencies based on most watched viral work in 2011.  Wieden + Kennedy Portland stays on top with their all new Old Spice campaign.

Which one is your favorite?

Brand Top Campaigns of 2011 2011 Views  Spot
1 Wieden + Kennedy Portland New Old Spice Guy Fabio 191,361,089 New Old Spice Guy Fabio: 191,361,089
2 Deutsch Los Angeles The Force 90,238,873 The Force: 90,238,873
3 Goodby Silverstein & Partners Doritos, Pug Attack 85,036,550 Doritos, Pug Attack: 85,036,550
4 TBWA\Media Arts Lab Introducing iPhone 4S 62,952,509 Introducing iPhone 4S: 62,952,509
5 BETC Euro RSCG Live Young 58,245,849 Live Young: 58,245,849
6 Saatchi & Saatchi London Royal Wedding 47,944,113 Royal Wedding: 47,944,113
7 Crispin Porter + Bogusky Ozzy vs. Bieber 37,268,173 Ozzy vs. Bieber: 37,268,173
8 BBH London The Web Is What You Make Of It 35,316,555 The Web Is What You Make Of It: 35,316,555
9 Wieden + Kennedy Amsterdam The Entrance 29,465,114 The Entrance: 29,465,114
10 BBDO New York You’re Not You When You’re Hungry 27,425,530 You're Not You When You're Hungry: 27,425,530

Source :  Visible Measures

Read article : http://adage.com/article/the-viral-video-chart/viral-video-charts-top-creative-agencies-2011/231812/

 

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Ghost town watch: People spend more time monthly on MySpace than Google+

The average Google+ user only spends an average of three minutes per month on the social network, while MySpace, LinkedIn, and Twitter are all seeing more time spent per user each month, according to research firm comScore.

In a scathing Wall Street Journal report titled “The Mounting Minuses at Google+,” the case is made that Google+ has failed to keep users interested, especially compared to sites like Facebook, Tumblr, and Pinterest.

In what might be an unfair comparison, comScore said Facebook users spend an average of 405 minutes per month on the network, while Google+ users spent just 3 minutes a month. To make the contrast worse, social networking pariah MySpace has users spending an average of 8 minutes a month.

Google exec Bradley Horowitz told us in November that Google+ isn’t a Facebook competitor, and that it really is more a social layer connecting Google’s products. At the time Horowitz said: “We think of Google+ as a mode of usage of Google, a way of lighting up your Google experience as opposed to a new product. It’s something that takes time to appreciate, even internally. It’s easy to think of Google+ as something other than just Google, and I think it’ll take more launches before the world catches up with this understanding.”

Google would not provide a direct comment about the Wall Street Journal article, but a spokesperson did tell us:

The reality that Google+ is much more than a destination site makes it exceedingly hard for any third-party research firm to monitor or measure its performance. Google thinks about the service not as a site but as a deepening of its relationship to billions of existing users who are already committed to Google’s services like Search, YouTube, Android, etc. By this measure, engagement is already enormous.
In reaction to the Wall Street Journal report, several Google+ watchers have also countered with their own takes. Rackspace evangelist and one of the most-followed Google+ users Robert Scoble wrote on Google+: “Stop comparing Facebook to Google+. And if this is a ghost town why does a new message show up on my street every 15 seconds? Oh, yeah, the mainstream media is threatened by Google+.”

Danny Sullivan, editor-in-chief of Search Engine Land, wrote on Twitter: “Yes, Google+ far less active than Twitter & Facebook. But ghost town? Nah. & Ignore at your Google ranking peril brands.”

What do you think? Is Google+ a ghost town or is it just taking its time to grow?

You can also view comScore’s inforgraphic below that shows just poor Google+ is doing in bringing back people for more:

Source : venturebeat.com

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