Archive for category TVC
The True Origins of Pizza, a spoof campaign promoting Mr Pizza in South Korea, has been given a Film Craft Lotus (Gold for Directing) at Adfest this week. The film at the centre of the campaign poses as a documentary produced by fictional company Gumshoe Pictures, taking us from a lone protester outside a Brooklyn NY pizzeria, through to a range of experts in South Korea who suggest that Marco Polo stole the pizza concept from Korea.
Check out the video here :
Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the “use product, get girl,” story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.
Enjoy all hilarious episodes with smart copy writing here :
High Maintenance Girl
source : creativityonline.com, Axe’s Youtube Channel
I first saw this approach with the Tom Hanks narrated Ipad 2 commercial. A peice of advertising brilliance because when you actually remove everything that is functional, you truly are left with something that our brains can’t comprehend…or atleast most of us can’t.
Now FedEx have done the same by making their mission look simpler.
To me it does make it simpler. Too many times have I seen the million messages in 1 campaign. It’s time we take out the fluff no one wants to hear and make the point clearer.