Archive for category TVC

The True Origins of Pizza is From Korea

The True Origins of Pizza, a spoof campaign promoting Mr Pizza in South Korea, has been given a Film Craft Lotus (Gold for Directing) at Adfest this week. The film at the centre of the campaign poses as a documentary produced by fictional company Gumshoe Pictures, taking us from a lone protester outside a Brooklyn NY pizzeria, through to a range of experts in South Korea who suggest that Marco Polo stole the pizza concept from Korea.

Check out the video here :

Source : http://theinspirationroom.com/daily/2012/the-true-origins-of-pizza/

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Axe Men Are Keeping Up With Brainy Girls

Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the “use product, get girl,” story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.

Enjoy all hilarious episodes with smart copy writing here :

Brainy Girl

Sporty Girl

Party Girl

Flirty Girl

High Maintenance Girl

source : creativityonline.com, Axe’s Youtube Channel

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VitaminWater Ad Pays Homage To Internet Memes

This new commercial for VitaminWater by ad agency CP+B pays homage to the internet meme and encourages the viewer to spot all the different viral hits referenced. ‘Grab it by the horns’ packs a lot into its 30 seconds, with a prisoner flash mob, lime head cat, planking and a double rainbow, amongst others. The brand writes:

“ah yes, the splendors of the internet. triumphant babies, photobombs, seductive men who strictly play smooth jazz, and of course the cats made of toaster pastry. these days, it’s not unusual to encounter something this unusual. so take a sip of your vitaminwater, grab the proverbial antelope by the horns, and check out this commercial. yeehaw!”

via PSFK

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Top 10 Viral-Making Creative Agencies

Here is the chart of top ten creative agencies based on most watched viral work in 2011.  Wieden + Kennedy Portland stays on top with their all new Old Spice campaign.

Which one is your favorite?

Brand Top Campaigns of 2011 2011 Views  Spot
1 Wieden + Kennedy Portland New Old Spice Guy Fabio 191,361,089 New Old Spice Guy Fabio: 191,361,089
2 Deutsch Los Angeles The Force 90,238,873 The Force: 90,238,873
3 Goodby Silverstein & Partners Doritos, Pug Attack 85,036,550 Doritos, Pug Attack: 85,036,550
4 TBWA\Media Arts Lab Introducing iPhone 4S 62,952,509 Introducing iPhone 4S: 62,952,509
5 BETC Euro RSCG Live Young 58,245,849 Live Young: 58,245,849
6 Saatchi & Saatchi London Royal Wedding 47,944,113 Royal Wedding: 47,944,113
7 Crispin Porter + Bogusky Ozzy vs. Bieber 37,268,173 Ozzy vs. Bieber: 37,268,173
8 BBH London The Web Is What You Make Of It 35,316,555 The Web Is What You Make Of It: 35,316,555
9 Wieden + Kennedy Amsterdam The Entrance 29,465,114 The Entrance: 29,465,114
10 BBDO New York You’re Not You When You’re Hungry 27,425,530 You're Not You When You're Hungry: 27,425,530

Source :  Visible Measures

Read article : http://adage.com/article/the-viral-video-chart/viral-video-charts-top-creative-agencies-2011/231812/

 

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#1 Viral Video : Mercedes Invisible Car

Innovative product promise + a touch of tech  + great idea = magnetic attention. Check this one out!

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Directors: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Direction: Jonas Keller
Copywirter: Michael Ohanian
Accounts: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Production: Martin Schön/Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann

(source : creativeguerillamarketing.com)

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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

 

TED, the non-profit devoted to “Ideas Worth Spreading,” announced the winners of its 2011-2012 “Ads Worth Spreading” challenge on Tuesday. The 10 winners were revealed at the TED2012 conference in Long Beach, Calif.

The non-profit stated on its website that the intention of this annual initiative is to find “ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

Agencies, producers and brands from 39 countries submitted to the 2012 challenge through an “Ads Worth Spreading” channel on YouTube. Six teams of two judges — each one made up of a TED speaker and a “rising star” from the advertising industry — worked together to nominate ads across six categories: talk, social good, cultural compass, creative wonder, brand bravery and storytelling. Additionally, 25 leading voices in the ad industry acted as “Advocates” to make nominations.

This year’s winners include Canal+, Chipotle, Engagement Citoyen, L’Oréal Paris, Mazda, Microsoft, NTT Docomo, Prudential, Rethink Breast Cancer and Sharpie.

“We sought out ads that were driven by ideas,” said TED Curator Chris Anderson in a press release. “At TED, we’ve seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story.”

In addition to being featured across TED.com, YouTube blogs and social media, the teams behind the winning ads will be honored at a special celebration co-hosted by TED and YouTube, which will take place in March at the Art Director’s Club in New York City

Source : Mashable

More videos at : http://mashable.com/2012/02/28/ted-ads-worth-spreading/#aMfSGt6rHos

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Funneling through to magic

I first saw this approach with the Tom Hanks narrated Ipad 2 commercial. A peice of advertising brilliance because when you actually remove everything that is functional, you truly are left with something that our brains can’t comprehend…or atleast most of us can’t.

Now FedEx have done the same by making their mission look simpler.

To me it does make it simpler. Too many times have I seen the million messages in 1 campaign. It’s time we take out the fluff no one wants to hear and make the point clearer.

Comprende?

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