Posts Tagged consumer

Advertising People Are Not Normal

Do advertising people really understand consumers who are not from advertising, who are not clients, salespeople or marketers? Well, the article followed by infographic below gives us a point of view. Do we really understand our consumers? Or, are we actually a bit..bias?

Infographic Confirms It: Advertising People Are Not Normal
By: Christine Champagne

A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.

Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?

The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the “normal” people when it comes to how they use social media and how they view social media marketing.

By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. More on that later.

First, mull these findings on how advertising/marketing professionals use Facebook as compared to the general public:
• 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
• As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.

Should brands put more effort into interacting with consumers via social media?
• 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”

Meanwhile, digital marketing campaigns that are endlessly discussed in the advertising industry aren’t so well known in the wider world. Chew on this:
• 70% of advertising/marketing professionals were aware of Burger King’s “Subservient Chicken” digital marketing campaign vs. 8% of the general population; as for the mega-award-winning Jay-Z “Decoded”: 63% of advertising/marketing professionals aware of campaign vs. 9% of the general population.

And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public). If you work in advertising, these results likely aren’t surprising to you.

Source : fastcocreate.com

Advertisements

, , , , , , ,

Leave a comment

The Indian Consumer

A nice piece done by Landor in India. Lulu Raghvan takes us through how the Indian consumer has evolved and where they are now by talking to Senior Executives in various agencies and organisations that studied the indian consumer.

, , , , ,

Leave a comment

Engaging The Consumer in 2020

200,000 years ago, we began with the development of speech.
30,000 years ago, we developed symbols for communication.
7,000 years ago, we started writing.

Fast forward to 2020
Desktop computers are obsolete.
IPads are ancient technology. Can you believe we carried those big things around?
3D televisions are so 2011. It’s all about 4D interactive media.

Brands can no longer just advertise, have a Facebook page, run a contest and hope it goes viral. Brands will have to look for new ways to engage the consumer.  Here are a few of our predictions of what we will see is 2020:

LIVING PACKAGES

Visual impact will be more important than ever. Color, shape, texture, and movement will be key to capturing the attention of the consumer. The package will be more than a 2D/3D medium to convey information; it will be a moving, living tool that interacts with each consumer.  Package design will incorporate electronic-paper that bends and shapes to your needs.  Packages will show high-resolution images, videos, moving graphics, interactive instructions, and more.  It will show you how to cook your packaged food, remind you when to take your medicine, show you how to build that new dollhouse, how to apply your mascara, it will connect you directly to customer service.

Source: Fujitsu employee Sachiko Iino displays the prototype of the electronic paper display. Photo; AFP

THE SMARTER QR CODE (enhanced QR + smarter SKU)

Social media will live on and be stronger, faster and easier than ever. Reaching people on a global scale will take a nanosecond compared to twitter. For example, you go to the store and see the amazing new Coca-Cola No.5 (This hypothetical new Coke is good for and will be recommended by physicians all over the world. Coke No.5 will give you 100% of all the vitamins and nutrients you need for the day plus an anti-ageing supplement.)  You are so excited and want to share it with all your friends. Instead of snapping a shot with your camera phone, then loading it to a twitter picture service or Facebook, you simply place your finger on the can where it says “share” and instantly it’s uploaded to your networks. Sound too scary? Well, we already have retina scans, fingerprint and hand-scan locks, and if you think about it, touch screens like your Nintendo DS, iPad and iPhone all use touch sensitive navigation. This is the future, smarter QR code.

SMARTER HOMES

Unlike Fresh Direct, Peapod, Netgrocer, or the gazillion other online grocery services, the future of shopping is automated, integrated and fully engaged in virtual reality. With the new, improved, and smarter QR codes, an enhanced SKU code will be integrated to every package. And in every home, from the pantry to the refrigerator, laundry room to shower, discreet product scanners will be built into the home. As you stock and use products, your smart house will keep track of what you have used and what you need.  If it’s something like detergent or shampoo, you can set up automatic re-order and delivery, as your smart house needs the products. With real time 4-D media and holographic technology, for fresh produce, you can enter the market literally from your house and pick directly from either your local green market/farmer or grocery store.  You will be able to choose the exact tomato or head of lettuce you want and have it delivered the same day.

Watch this incredible video by Corning to see the Future of Smart Houses at work.

Watch here:  http://youtu.be/6Cf7IL_eZ38

Brands will have to work harder to build relationships with the consumer. As technology gets smarter, consumers will start to expect a more streamlined approach to everything, especially buying. Brands will have to utilize the new technologies to their benefit. Companies might have to spend more to have digital paper packaging, but the payoff will be enormous as consumers feel more connected to the brand. There greatest opportunity in utilizing these new and future technologies is to build brand relationships that lead to brand loyalty.

Source: http://popsop.com/46477

, ,

Leave a comment

%d bloggers like this: