Posts Tagged culture

Facebook App Lets You Add Enemies Online

Forget friending. A new Facebook app allows users of the social network to identify and share people, places and things as “enemies” for all to see.

The app, called EnemyGraph, lets you list anything with a Facebook presence — ranging from “friends,” to foods, to products, movies or books — as an enemy. Since the app launched March 15, it’s seemed to appeal especially to users with a liberal bent. Some of its most-selected nemeses so far include Rick Santorum, Westboro Baptist Church and Fox News.

The app was developed by a professor and two students at the University of Texas at Dallas. Dean Terry, who directs the school’s emerging media program, helped conceptualize the project, while graduate student Bradley Griffith and undergraduate Harrison Massey built the app. Griffith said EnemyGraph has so far accumulated some 400 users. But more importantly, its creators say, press coverage has helped meet the team’s goal of sparking a larger conversation about the nature of social media and Facebook in particular.

“One thing that has always struck me is the enforced niceness culture,” Terry told Mashable. “We wanted to give people a chance to express dissonance as well. We’re using the word enemy about as accurately as Facebook uses the word friend.”

But the app has utility beyond simply sparking a philosophical debate, Terry adds. Researchers and marketers have long gathered information on social media users based on what they support, but at the expense of possibly overlooking another valuable data source.

“You can actually learn a lot about people by what they’re upset about and what they don’t like,” Terry says. “And the second thing is that if you and I both don’t like something, that actually creates a social bond that hasn’t been explored in social media at all, except with Kony and some big examples like that.”

Terry and Griffith teamed up last year to create Undetweetable, a service allowing Twitter users’ deleted tweets to be uncovered posthumously. That project gained some attention as well but Twitter quickly forced it to shut down. Terry wouldn’t be surprised if EnemyGraph meets a similar fate from Facebook.

“My guess is it goes against their social philosophy and purpose,” he says. “It is a critique of their social philosophy for sure.”

Do you like the EnemyGraph idea?

Source : Mashable

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Ben & Jerry’s renames ice-cream in support of gay marriage

One of today’s marketing strategy is to have deeper understanding on market’s socio-cultural traits and struggles. Ben & Jerry went as far as changing their product’s name in support of same sex marriage in the UK. Take a look at the article below :

Ben & Jerry’s, the Unilever ice-cream brand, is changing the name of its “Oh My! Apple Pie” ice-cream to “Apple-y Ever After”, in support of the UK’s proposal to legislate in favour of gay marriage.

Ben & Jerry's: rolls out Apple-y Ever After flavour 

Ben & Jerry’s: rolls out Apple-y Ever After flavour. The ice-cream flavour’s packaging has also been redesigned and now features a male couple standing on top of a wedding cake.

The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people.

This week the UK Government is set to open its consultation on how to implement the legislation that will give equal marriage rights to gay people.

Ben & Jerry’s has also launched a Facebook app to encourage consumers to use the #applyeverafter hashtag on Twitter and send in their support for the legislation.

A dedicated part of Ben & Jerry’s UK site, http://www.benjerry.co.uk/our-values/appleyeverafter, displays information about why the brand has changed the name of its apple flavour, a link to the Facebook app and a drafted letter that consumers can use to send to their local MP.

Ben & Jerry’s said it has been an advocate for equal rights, regardless of sexual orientation, since the brand was created.

It ran similar activity in America to celebrate the introduction of gay marriage legislation in the brand’s home state of Vermont and renamed its “Chubby Hubby” ice-cream to “Hubby Hubby”.

Laura Doughty, deputy chief executive, Stonewall, said: “We’re truly moved by Ben and Jerry’s support for same-sex marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else.

“Our strong advice to those who disapprove of same-sex marriage is just not to get married to some-one of the same sex”.

Source : http://www.brandrepublic.com/news/1121819/ben-jerrys-renames-ice-cream-support-gay-marriage/

 

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The KPOP evolution in Singapore

Came across this great video that looks into how KPOP came about in Singapore and how its grown. Some very interesting finds such as seasonal trends in terms of when female and male artists are more dominant and how the group must have diversity in order to capture a larger audience.

Although slightly old it does still give anyone who doesn’t know much about KPOP some good background information.

All credit has to go to the makers of this that obviously spent hours and hours finding out about KPOP.

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Malcolm McLaren: Authentic creativity vs. karaoke culture

About this talk

How does one find authentic creativity? In his last talk before passing away, Malcolm McLaren tells remarkable stories from his own life, from failing school to managing the Sex Pistols. He argues that we’re living in a karaoke culture, with false promises of instant success, and that messiness and failure are the key to true learning.

About Malcolm McLaren

A designer, promoter and recording artist, Malcom McLaren masterminded the punk-rock group the Sex Pistols, was an early mover in globalizing hip-hop, and made ambitious works of art. Full bio and more links

Source: http://www.ted.com/talks/malcolm_mclaren_authentic_creativity_vs_karaoke_culture.html

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