Posts Tagged evolution
Came across this great video that looks into how KPOP came about in Singapore and how its grown. Some very interesting finds such as seasonal trends in terms of when female and male artists are more dominant and how the group must have diversity in order to capture a larger audience.
Although slightly old it does still give anyone who doesn’t know much about KPOP some good background information.
All credit has to go to the makers of this that obviously spent hours and hours finding out about KPOP.
A nice piece done by Landor in India. Lulu Raghvan takes us through how the Indian consumer has evolved and where they are now by talking to Senior Executives in various agencies and organisations that studied the indian consumer.