Posts Tagged infographic

Advertising People Are Not Normal

Do advertising people really understand consumers who are not from advertising, who are not clients, salespeople or marketers? Well, the article followed by infographic below gives us a point of view. Do we really understand our consumers? Or, are we actually a bit..bias?

Infographic Confirms It: Advertising People Are Not Normal
By: Christine Champagne

A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.

Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?

The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the “normal” people when it comes to how they use social media and how they view social media marketing.

By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. More on that later.

First, mull these findings on how advertising/marketing professionals use Facebook as compared to the general public:
• 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
• As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.

Should brands put more effort into interacting with consumers via social media?
• 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”

Meanwhile, digital marketing campaigns that are endlessly discussed in the advertising industry aren’t so well known in the wider world. Chew on this:
• 70% of advertising/marketing professionals were aware of Burger King’s “Subservient Chicken” digital marketing campaign vs. 8% of the general population; as for the mega-award-winning Jay-Z “Decoded”: 63% of advertising/marketing professionals aware of campaign vs. 9% of the general population.

And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public). If you work in advertising, these results likely aren’t surprising to you.

Source : fastcocreate.com

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The Creative Pursuit of Laziness

It’s seems like a common understanding that companies have valuable assets if they have people who’s hard-working and staying late at the office.
However, the article and the infographic below suggest the opposite. Specially for you whose core work is to maintain fresh creativity, it’s time to be a bit creatively lazy (read: go home faster); and take a break from working too much in front of the computer/internet! Here’s why;


The Creative Pursuit Of Laziness

BY Jeffrey Paul Baumgartner

You start a new job with a new company. There are two employees in similar positions. They have both been with the company for several years. One is clearly hard working. She is constantly busy, juggles numerous tasks successfully and often stays late to get work done. The other seems much more relaxed. Indeed, she is often sharing jokes with her colleagues! She does not appear to work very hard, finishes tasks seemingly too quickly and is usually one of the first to leave the office at the end of the day. Which one should you emulate if you wish to do well in the company?

The seemingly lazy one, of course. Both have been with the company for some years, so you can assume that both are doing their job well. More importantly, you can assume that the apparently lazy one has worked out how to do her job efficiently, allowing her to work in a more relaxed way and go home at a reasonable hour daily.

CREATIVELY SEEKING THE EASY WAY

In my experience, this is something creative people are very good at, particularly if they work in organizations which do give them new creative challenges on a regular basis. They use their creative skills to find short cuts in performing regular tasks and improving the efficiency of their area of operations.

In truth, it is not just creative people who are lazy. Humans are programed to be lazy and this is a good thing. When our prehistoric ancestors were hunting and gathering, the less work expended to kill and skin a mammoth or to collect fruit, the better. Even today, it is sensible to ask why you should spend four hours performing a task that you can complete sufficiently well in an hour.

FOLLOWERS OR THINKERS

At work, when a new employee is shown how to perform a task, she will normally continue to do it in the way she was taught. This is not surprising. Most of us are taught to follow instructions, especially when a superior at work or school demonstrates tells us to do so.

But the creative individual is always questioning things and considering alternatives. She cannot help it. That’s how the creative mind is wired. She will try performing the task in different ways. Of course there are risks involved. An alternative approach to performing a four-hour task could prove more complicated than expected—and eat up eight hours of her time. She may be reprimanded by her superior for not doing the task in the prescribed manner. Worse, her method might not work at all, forcing her to start all over again.

However, this is normal for the creative person. Her curiosity and desire to explore alternatives is stronger than her sense of following instructions. Over time, she will try out various ways of performing tasks and will soon find the most efficient methods.

LESSONS TO BE LEARNED

As I wrote initially, if you are new to a company, do not look to the workaholics for advice on how to do your job well. Look to the laziest people. They will almost surely be able to show you the most efficient way to do your work well.

If you are an employer, on the other hand, those apparently lazy people are probably your most creative thinkers. When you need people with ideas for improving products, services and processes, be sure to include them in the teams responsible for developing these ideas. Moreover, be sure also to allow them to perform on these teams as they do on their tasks: let them try out ideas, see how they work, dispose of failed ideas and try out new ideas. This is how the creative process works.

The Internet Is Ruining Your Brain [INFOGRAPHIC]
by Stephanie Buck

Turns out, multi-tasking online doesn’t positively exercise our brains or mental state. Heavy Internet users are 2.5 times more likely to be depressed. And web addiction reduces the white matter in our brains, basically the transmitters responsible for our memory and sensory abilities.

Source : DesignTAXI, mashable.com

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Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

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The More You Sit, The Sooner You’ll Die

Yet another reason to push for stand-up desks: A recent study by Australia’s Sax Institute says sitting down for several hours a day could bring you to an early grave, even if you already exercise.

The study followed more than 200,000 Australian adults aged 45 and older from 2006 to 2010. It found that those who reported sitting for at least 11 hours a day had a 40% higher risk of dying within the next three years than people who sat for less than four hours a day. It’s part of the Sax Institute’s ongoing 45 and Up study, the largest study on healthy aging ever undertaken in the Southern Hemisphere.

While exercise has numerous health benefits, it doesn’t necessarily take away this risk. As reported in The Atlantic, “while the death risk was much lower for anyone who exercised five hours a week or more, it still rose as these active people sat longer.”

Long work hours aren’t the only cause of our sitting styles. According to The Atlantic, it’s estimated that the average adults spends 90% of his leisure time sitting.

“People tend to think they’re okay as long as they get their ‘dose’ of working out each day,” Mark Tremblay, obesity and activity researcher at Children’s Hospital of Eastern Ontario in Ottawa, told Reuters Health. However, he says, “Getting your 30 minutes of physical activity five times a week is not insurance against chronic disease.”

So what can we do to get on our feet more? For work, a stand-up desk might help — or even a treadmill desk, if you’re feeling more high-tech.

But we can’t forget the lifestyle factor to consider outside of work — especially if we are spending most of our free time sitting. “Try to find a healthy balance between sitting, standing and walking or other physical activities,” Hidde van deer Ploeg, the study’s lead author, told Reuters Health.

Source : Mashable

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What Sexes Want According To Social Media

Social media monitoring company NetBase analyzed a year’s worth of online conversations — 27 billion, to be exact. Using natural language processing, they parsed English grammar and gender voice in search of phrases like “I want X.” The data was then analyzed for sentiment, and condensed into a top 10 list for each sex. The fascinating results have been compiled in the punchy infographic below.

You’ll have to scroll down to see the winners. But it’s worth noting that food absolutely dominates social media conversation among both genders.

source : Mashable

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Interesting Facts about Google Plus+ (Infographic)

 

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Social Media ROI – Infographic


Something everyone should know about and learn to improve your digital capabilities. What I find really interesting is the metrics that CMOs use and what they plan to improve when it comes to Social Media.

Enjoy

Source: http://www.mdgadvertising.com/blog/infographic-the-roi-of-social-media-2/

 

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