Posts Tagged innovative

TwitPoker: Bet Your Followers

There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.

Source : digital buzz

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The Evolution of Books : Edible and Smokable

These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.

Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook
is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.

Source : PSFK, vimeo

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Turn your Twitter to Sh*tter

Maybe you love your Twitter feed so much that you want to read everywhere you go, even the bathroom. Or maybe you feel it’s just a load of crap. Whatever, it’s now possible to do either, thanks to Shitter, which charges $35 to turn your Twitter feed into a toilet roll and send it to you. The site, which launched yesterday and has already become a hot topic of conversation on (you guessed it) Twitter, was developed by Australian creatives David Gillespie, Johny Mair, Ian Ha and Matthew Delprado.

Source : creativity-online, shitter.com

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Japanese company says they’ll have a space elevator by 2050

 

Last time we checked in with space elevators, NASA had given out a $900,000 prize to a tiny laser-powered carriage that managed to climb a kilometer-long cable. Japan’s Obayashi Corporation doesn’t think that NASA is moving quite fast enough, so the company has decided to build a space elevator for itself by 2050.

Somewhat unsurprisingly, there isn’t a whole lot of detail about this project at the moment. We know that Obayashi wants to build a spaceport on the ground, with a space station some 22,000 miles above the surface of the Earth, in geosynchronous orbit. The two would be connected by a cable, which would extend a total of 60,000 miles into space, serving as an orbital counterweight to hold the cable up. For the record, the moon is only about 220,000 miles away.

space_elev_concept.jpg

To get from Earth to the terminal in space, 30 passengers at a time would take an elevator car upwards at 125 miles an hour. It sounds kinda fast, but the trip would still take nearly eight days. Still, when imagining the view I can’t believe anyone would mind just staring out the windows for a week and feeling their weight gradually decrease to nothing. The terminal itself would house living quarters and laboratories.

The cable is the real sticky wicket when it comes to space elevators. Obayashi says that it’ll be using carbon nanotubes, which is no less crazy than saying the company would make it out of genetically-modified spider silk: yes, the material exists, and yes, it might be strong enough to make a space elevator cable, but “exists” plus “might work” does not a viable space elevator make. It’s going to take a lot of work for Obayashi (or someone else) to come up with a way to make a carbon nanotube cable, and even with a time frame of 35 years and a budget that “cannot be estimated,” 2050 still strikes me as a bit optimistic. I hope I’m wrong.

Source : http://dvice.com

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LEGO Shuttle Takes A Voyage Into Outer Space

Young Romanian Raul Oaida recently uploaded a video of the footage captured when he sent a LEGO space shuttle on a high-altitude flight in a weather balloon. He launched the toy in Germany with his father (due to the more lenient flight clearance rules there), attached to a 1600g meteo balloon filled with helium, and also a GoPro Hero video camera and a GPS device to track its progress and recover it afterwards. The LEGO space shuttle reached a maximum altitude of 35,000 meters and captured some impressive video footage, which you can see below:

via PSFK

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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

 

TED, the non-profit devoted to “Ideas Worth Spreading,” announced the winners of its 2011-2012 “Ads Worth Spreading” challenge on Tuesday. The 10 winners were revealed at the TED2012 conference in Long Beach, Calif.

The non-profit stated on its website that the intention of this annual initiative is to find “ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

Agencies, producers and brands from 39 countries submitted to the 2012 challenge through an “Ads Worth Spreading” channel on YouTube. Six teams of two judges — each one made up of a TED speaker and a “rising star” from the advertising industry — worked together to nominate ads across six categories: talk, social good, cultural compass, creative wonder, brand bravery and storytelling. Additionally, 25 leading voices in the ad industry acted as “Advocates” to make nominations.

This year’s winners include Canal+, Chipotle, Engagement Citoyen, L’Oréal Paris, Mazda, Microsoft, NTT Docomo, Prudential, Rethink Breast Cancer and Sharpie.

“We sought out ads that were driven by ideas,” said TED Curator Chris Anderson in a press release. “At TED, we’ve seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story.”

In addition to being featured across TED.com, YouTube blogs and social media, the teams behind the winning ads will be honored at a special celebration co-hosted by TED and YouTube, which will take place in March at the Art Director’s Club in New York City

Source : Mashable

More videos at : http://mashable.com/2012/02/28/ted-ads-worth-spreading/#aMfSGt6rHos

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The Echo Temple – An interactive music experience

Thought this was something super and a great way to engage people in creating music and being part of it.

Well done Virgin Mobile.

Exert from Digital Buzz:

An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras.

But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed on them to help control the volume, pitch and unique audio effects as the cameras tracked them. The Echo Temple included six monolithic speaker towers for the party goers to play with, all circling around a huge subwoofer station. Very very cool. And with over 50,000 people at the event, the Echo Temple eventually became its own parry!

The installation’s technology combined Ableton Live, Cycling74 Max and ReacTIVision. Cameras in each tower were fed into embedded systems running a custom build of ReacTIVision which tracked both symbols as well as body movement and camera activity. This was all sent to MaxMSP, which in turn was used to transform the raw input into meaningful musical control information for Live.

Source: Digital Buzz

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