Posts Tagged inspiring

Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

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Student’s App Queue Hacker : How Simple A Great Idea Can Be

A great idea should be sharp, simple, and able to cut through the problems directly. Well, theoretically it’s easy to say. But how to actually produce them? Here’s one handy inspiration from students in Manchester :

A student team on a three-week creative problem solving course at Hyper Island in Manchester, UK came up with the idea to move the queue outside of the Post Office so customers can do what they need to in their own time.

Queue Hacker was developed for the UK Post Office, from a brief delivered by the agency Dare. The students (Richard Trovatten, Paulo Yanaguizawa, Hanna Mejia Beaton, Leo Senra, and Thomas John Clegg) developed the idea for a real-time ticket app that allows customers to browse and order tickets wherever they are and lets them know how long it will be before they’re next in line. The video below illustrates their solution:

via PSFK

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Axe Men Are Keeping Up With Brainy Girls

Director Tim Godsall and BBH London create a new series of commercials for Axe Shower Gel that, for once, features men trying to keep up with high-achieving women. These special women all need guys that go the extra mile to keep them happy, and Axe Shower Gel can help with that. The spots are a bit of a turnaround for the brand, which usually tells the “use product, get girl,” story in its creative work. But Axe is more than that, the new spots show. It can help you keep (and keep up with) the girl as well.

Enjoy all hilarious episodes with smart copy writing here :

Brainy Girl

Sporty Girl

Party Girl

Flirty Girl

High Maintenance Girl

source : creativityonline.com, Axe’s Youtube Channel

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