Posts Tagged activation

Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

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Push Button To Add Drama

Came across this crazy activation for TNT Belgium in Youtube. Thought you might like it, specially if you need more drama in life!

source : Youtube

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Intel on leveraging temptation to go viral

In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

The series of six videos portray ‘social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.

Watch all six videos here, it’s all tempting!

DARING TEMPTATION

PERSUASIVE TEMPTATION

POWERFUL TEMPTATION

EXCITED TEMPTATION

DETERMINED TEMPTATION

PERSISTENT TEMPTATION

more info : http://www.campaignasia.com/Video/294663,intel-on-leveraging-temptation-to-go-viral.aspx

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