Posts Tagged activation
In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.
To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.
The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.
The more the drivers hit the bumper, the higher the score—the worse drivers they are.
Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:
source : designtaxi.com