Posts Tagged social media

Advertising People Are Not Normal

Do advertising people really understand consumers who are not from advertising, who are not clients, salespeople or marketers? Well, the article followed by infographic below gives us a point of view. Do we really understand our consumers? Or, are we actually a bit..bias?

Infographic Confirms It: Advertising People Are Not Normal
By: Christine Champagne

A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.

Those who work in advertising often wonder if they live in a sort of bubble. You wonder, are civilians as active on social media and as inclined to pay attention to what brands are doing on Twitter, and is the rest of the world as preoccupied with that award-winning ad campaign that industry types can’t stop talking about?

The unsurprising answer is no, according to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the “normal” people when it comes to how they use social media and how they view social media marketing.

By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties. More on that later.

First, mull these findings on how advertising/marketing professionals use Facebook as compared to the general public:
• 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population.
• As for Twitter: 92% of advertising/marketing professionals use Twitter to follow brands they like. 33% of the general population does so.

Should brands put more effort into interacting with consumers via social media?
• 63% of advertising/marketing professionals “strongly agree” that they should; 23% of the general population “strongly agree”

Meanwhile, digital marketing campaigns that are endlessly discussed in the advertising industry aren’t so well known in the wider world. Chew on this:
• 70% of advertising/marketing professionals were aware of Burger King’s “Subservient Chicken” digital marketing campaign vs. 8% of the general population; as for the mega-award-winning Jay-Z “Decoded”: 63% of advertising/marketing professionals aware of campaign vs. 9% of the general population.

And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public). If you work in advertising, these results likely aren’t surprising to you.

Source : fastcocreate.com

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Top 10 Viral-Making Creative Agencies

Here is the chart of top ten creative agencies based on most watched viral work in 2011.  Wieden + Kennedy Portland stays on top with their all new Old Spice campaign.

Which one is your favorite?

Brand Top Campaigns of 2011 2011 Views  Spot
1 Wieden + Kennedy Portland New Old Spice Guy Fabio 191,361,089 New Old Spice Guy Fabio: 191,361,089
2 Deutsch Los Angeles The Force 90,238,873 The Force: 90,238,873
3 Goodby Silverstein & Partners Doritos, Pug Attack 85,036,550 Doritos, Pug Attack: 85,036,550
4 TBWA\Media Arts Lab Introducing iPhone 4S 62,952,509 Introducing iPhone 4S: 62,952,509
5 BETC Euro RSCG Live Young 58,245,849 Live Young: 58,245,849
6 Saatchi & Saatchi London Royal Wedding 47,944,113 Royal Wedding: 47,944,113
7 Crispin Porter + Bogusky Ozzy vs. Bieber 37,268,173 Ozzy vs. Bieber: 37,268,173
8 BBH London The Web Is What You Make Of It 35,316,555 The Web Is What You Make Of It: 35,316,555
9 Wieden + Kennedy Amsterdam The Entrance 29,465,114 The Entrance: 29,465,114
10 BBDO New York You’re Not You When You’re Hungry 27,425,530 You're Not You When You're Hungry: 27,425,530

Source :  Visible Measures

Read article : http://adage.com/article/the-viral-video-chart/viral-video-charts-top-creative-agencies-2011/231812/

 

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#1 Viral Video : Mercedes Invisible Car

Innovative product promise + a touch of tech  + great idea = magnetic attention. Check this one out!

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Directors: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Direction: Jonas Keller
Copywirter: Michael Ohanian
Accounts: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Production: Martin Schön/Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann

(source : creativeguerillamarketing.com)

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Ghost town watch: People spend more time monthly on MySpace than Google+

The average Google+ user only spends an average of three minutes per month on the social network, while MySpace, LinkedIn, and Twitter are all seeing more time spent per user each month, according to research firm comScore.

In a scathing Wall Street Journal report titled “The Mounting Minuses at Google+,” the case is made that Google+ has failed to keep users interested, especially compared to sites like Facebook, Tumblr, and Pinterest.

In what might be an unfair comparison, comScore said Facebook users spend an average of 405 minutes per month on the network, while Google+ users spent just 3 minutes a month. To make the contrast worse, social networking pariah MySpace has users spending an average of 8 minutes a month.

Google exec Bradley Horowitz told us in November that Google+ isn’t a Facebook competitor, and that it really is more a social layer connecting Google’s products. At the time Horowitz said: “We think of Google+ as a mode of usage of Google, a way of lighting up your Google experience as opposed to a new product. It’s something that takes time to appreciate, even internally. It’s easy to think of Google+ as something other than just Google, and I think it’ll take more launches before the world catches up with this understanding.”

Google would not provide a direct comment about the Wall Street Journal article, but a spokesperson did tell us:

The reality that Google+ is much more than a destination site makes it exceedingly hard for any third-party research firm to monitor or measure its performance. Google thinks about the service not as a site but as a deepening of its relationship to billions of existing users who are already committed to Google’s services like Search, YouTube, Android, etc. By this measure, engagement is already enormous.
In reaction to the Wall Street Journal report, several Google+ watchers have also countered with their own takes. Rackspace evangelist and one of the most-followed Google+ users Robert Scoble wrote on Google+: “Stop comparing Facebook to Google+. And if this is a ghost town why does a new message show up on my street every 15 seconds? Oh, yeah, the mainstream media is threatened by Google+.”

Danny Sullivan, editor-in-chief of Search Engine Land, wrote on Twitter: “Yes, Google+ far less active than Twitter & Facebook. But ghost town? Nah. & Ignore at your Google ranking peril brands.”

What do you think? Is Google+ a ghost town or is it just taking its time to grow?

You can also view comScore’s inforgraphic below that shows just poor Google+ is doing in bringing back people for more:

Source : venturebeat.com

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How has social network changed your life

Ambient Intimacy

  • Social media allows you to keep in touch with friends and families anytime, anywhere
  • It enables you to search for your long lost friends or relatives too.

 Child Literacy

  • Social media has helped children become more literate
  • Writing blogs, posts, status updates, text messages, instant messages and the like, all motivate children to read and write.
  • According to a survey with 3000 children, aged nine and sixteen, all had their own blogs and 82% sent text messages at least once a month. In addition, 73% used instant messaging services to chat online with friends.
  • Based on research, there is a strong correlation between kids using technology and wider patterns of reading and writing (Based BBC news).

Source: Mashable

Politics Reinvention

  • Social networks may be encouraging younger people to get involved in politics.
  • Examples:
    • Iran elections via twitter.
    • The Orange Revolution in Ukraine.
    • The Election of Barrack Obama
    • Nicole Seah’s pages that won a large following in a short time (Singapore Election)
    • The Prime Minister went online to chat and find out the views of Singaporean youths who want to be heard and play a part.
  • This shows that more and more people are getting involved in politics and are feeling they can make a difference. And all these have taken place via social network like Facebook and Twitter.

Marketing Flux

  • Marketing & Advertising transforms itself from an industry reliant on mass markets to one which must embrace the power of consumers and engage in conversations.
  • Consumers will be eager to look out for some of the latest promotions, upcoming products and etc.
  • Example:
    • The iPhone 5 has generated a lot of buzz since the beginning of the year
    • Mcdonalds Monopoly Campaign in Singapore

News as cultural currency

  • Traditionally we receive news via TV, radio and newspaper.
  • But with Social Network, the news are fresher and faster.
  • Friends on social media are increasingly becoming netizens trusted source of information, even more than search engine.
  • Example:
    • Japan – Tsunami. Able to find out all the updated news from Twitter, live coverage video from Facebook Page: CNN, and etc.
    • News about resignation of Steve Jobs.

Conversation starter about yourself

  • There is some joy sharing every single bit of your life with the world. For that moment of glory, the ‘world’ revolves around you.
  • Perhaps there is joy in creating a conversation starter exciting enough to garner comments as many as 20.
  • Some may think it boosts their ego to know that they are seen as opinion leaders, or that people ‘follow’ their posts closely because lives are probably far less interesting.
  • Or perhaps, it’s an avenue for one to rant to the world about how unfair one’s life has been, or to track where one has been.

Replacement of traditional communication

  • Social media has proliferated the functionality of smart mobile device
    • There is more usage for checking Facebook / Twitter than making phone calls, taking pictures and sending SMS put together.

People are less involved in physical world

  • Many people get caught up in the social media world such that they are not really involved in their surrounding or current physical situation
    • Countless experiences where different groups of friends and I have a meal together and we find that we happen to be on our phones, engaging in Facebook or Twitter instead of engaging with the current company

It is the new addiction

  • Alcohol, tobacco, drugs and now, social media
    • We must get our daily social media fix. Upon arrival in the office, during lunch breaks, or even throughout the day, we access our social media profiles
    • When on holiday, with little internet access, the smallest opportunity you get for free WIFI, will undoubtedly be used to access your social media profile. If that doesn’t sway you that social media is a new addiction, these figures might
  1. One in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6. YouTube has 490 million unique users who visit every month (as of February 2011)
  7. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  8. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  9. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  10. 190 million average Tweets per day occur on Twitter (May 2011)
  11. Google+ has more than 25 million users
The Growth of Social Media: An Infographic
Makes you love the friends you don’t have on your account and hate the ones you do
  • You remember a long lost friend affectionately and try to re-connect with him/her or you send an invite to people you’ve just me to stay connected
You see another side to friends through the posts they make and it changes your perception of them in a negative way.
By Chrix, Chung Yu, Carryn, Shirley and Fahimah

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Telstra rolls out new brand identity

Australia’s biggest telco rolls out a new brand identity to become more human.

It’s quite a shift but what I love about it is the relevance in today’s world. The shift from being traditional to a modern and lively player.

Very refreshing.

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A good way to end Friday.

Enjoy

 

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