Posts Tagged interactive
A nice campaign that interacts with you and your friends to keep the party going by calling them out.
These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.
Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.
Source : PSFK, vimeo
In an effort to promote safe sex practices, US-based sexual and reproductive health care organization, Planned Parenthood, passed out free condoms with QR codes on the packaging to enable people to share their responsible behaviors as part of its “Where Did You Wear It?” campaign
By scanning the codes using their smartphones, people were directed to a page where they could share basic personal information such as age and sex and check-in to an interactive world map, which showed the approximate location of the couples.
It was reported that more than 55,000 condoms with QR codes were distributed in Washington state alone as part of the campaign. The idea is to overcome the significant barriers that exist in getting people to adopt behaviors that help reduce unintended pregnancy and the spread of sexually transmitted diseases. In effect, by demonstrating how common it is for sexually active people to use protection. Planned Parenthood distributed the condoms to college and university health care centers.
According to Nathan Engebretson of the Great Northwest Coordinator for Planned Parenthood:
“We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It? attempts to create some fun around making responsible decisions”
Not only was the campaign intended to be playful and positive, but it also provides valuable data to the organization about who their message is reaching, perhaps helping them to design more effective marketing. So far, all 50 states in America and six continents have reported check-ins.
Thought this was something super and a great way to engage people in creating music and being part of it.
Well done Virgin Mobile.
Exert from Digital Buzz:
An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras.
But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed on them to help control the volume, pitch and unique audio effects as the cameras tracked them. The Echo Temple included six monolithic speaker towers for the party goers to play with, all circling around a huge subwoofer station. Very very cool. And with over 50,000 people at the event, the Echo Temple eventually became its own parry!
The installation’s technology combined Ableton Live, Cycling74 Max and ReacTIVision. Cameras in each tower were fed into embedded systems running a custom build of ReacTIVision which tracked both symbols as well as body movement and camera activity. This was all sent to MaxMSP, which in turn was used to transform the raw input into meaningful musical control information for Live.
Source: Digital Buzz
I just listened to Philips ‘Obsessed With Sound’ campaign. Yes, listened. That is because it’s an online interactive sound music experience that pushes the quality of sound products that Philips offers. Anyway we don’t need to know that, what’s important is the content and that makes you think of sound and the association anyway.
What is it? An award winning orchestra performing and the interactive website allows you to hone in on each individual musician to listen to their contribution. Altogether there are 52 different musicians ranging from rhythm/singers to the french horn and oboe.
Imagine if you had this kind of option when it comes to all the music you hear? You could tune out the rest of the band in the Chilli Peppers and just listen to Anthony Kiedis rock his vocals out.
Try it out for yourself.It doesn’t take long.