The Good Call Centre – Fosters

A nice campaign that interacts with you and your friends to keep the party going by calling them out.

http://fosters.co.uk/goodcallcentre

Push Button To Add Drama

Came across this crazy activation for TNT Belgium in Youtube. Thought you might like it, specially if you need more drama in life!

source : Youtube

The Evolution of Books : Edible and Smokable

These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.

Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.

Source : PSFK, vimeo

QR Code-Enabled Condoms Let You Check-In When Having ‘Safe Sex’

In an effort to promote safe sex practices, US-based sexual and reproductive health care organization, Planned Parenthood, passed out free condoms with QR codes on the packaging to enable people to share their responsible behaviors as part of its “Where Did You Wear It?” campaign

By scanning the codes using their smartphones, people were directed to a page where they could share basic personal information such as age and sex and check-in to an interactive world map, which showed the approximate location of the couples.

It was reported that more than 55,000 condoms with QR codes were distributed in Washington state alone as part of the campaign. The idea is to overcome the significant barriers that exist in getting people to adopt behaviors that help reduce unintended pregnancy and the spread of sexually transmitted diseases. In effect, by demonstrating how common it is for sexually active people to use protection. Planned Parenthood distributed the condoms to college and university health care centers.

According to Nathan Engebretson of the Great Northwest Coordinator for Planned Parenthood:
“We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It? attempts to create some fun around making responsible decisions”

Not only was the campaign intended to be playful and positive, but it also provides valuable data to the organization about who their message is reaching, perhaps helping them to design more effective marketing. So far, all 50 states in America and six continents have reported check-ins.

via PSFK

Intel on leveraging temptation to go viral

In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

The series of six videos portray ‘social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.

Watch all six videos here, it’s all tempting!

DARING TEMPTATION

PERSUASIVE TEMPTATION

POWERFUL TEMPTATION

EXCITED TEMPTATION

DETERMINED TEMPTATION

PERSISTENT TEMPTATION

more info : http://www.campaignasia.com/Video/294663,intel-on-leveraging-temptation-to-go-viral.aspx

The Echo Temple – An interactive music experience

Thought this was something super and a great way to engage people in creating music and being part of it.

Well done Virgin Mobile.

Exert from Digital Buzz:

An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras.

But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed on them to help control the volume, pitch and unique audio effects as the cameras tracked them. The Echo Temple included six monolithic speaker towers for the party goers to play with, all circling around a huge subwoofer station. Very very cool. And with over 50,000 people at the event, the Echo Temple eventually became its own parry!

The installation’s technology combined Ableton Live, Cycling74 Max and ReacTIVision. Cameras in each tower were fed into embedded systems running a custom build of ReacTIVision which tracked both symbols as well as body movement and camera activity. This was all sent to MaxMSP, which in turn was used to transform the raw input into meaningful musical control information for Live.

Source: Digital Buzz

An interactive music experience

I just listened to Philips ‘Obsessed With Sound’ campaign. Yes, listened. That is because it’s an online interactive sound music experience that pushes the quality of sound products that Philips offers. Anyway we don’t need to know that, what’s important is the content and that makes you think of sound and the association anyway.

What is it? An award winning orchestra performing and the interactive website allows you to hone in on each individual musician to listen to their contribution. Altogether there are 52 different musicians ranging from rhythm/singers to the french horn and oboe.

Imagine if you had this kind of option when it comes to all the music you hear? You could tune out the rest of the band in the Chilli Peppers and just listen to Anthony Kiedis rock his vocals out.

Try it out for yourself.It doesn’t take long.

Enjoy

http://www.sound.philips.com/ows/

 

An Interactive Whiteboard For Bell Labs Maps A Century Of Innovation

A tool for researchers could help change the way ideas surface at one of the country’s most venerable technology companies.

When you’re a company with an encyclopedic list of achievements that includes everything from the transistor radio to the telephone, your employees can’t possibly be asked to remember every single innovation detail from your storied history. One can imagine the researchers at Bell Labs faced such a dilemma with their archives — including over 80,000 publications and 25,000 patents. So how to bring all that information front-and-center for employees to use while brainstorming, without making them head to a computer and interrupt the concepting process?

Potion, an interactive firm in New York, took the concept of the whiteboard — that almost cliché object of ideation — and turned it into an interactive, indexable resource that allows Bell Labs researchers to access every title and abstract from their history — a history which goes back to 1897!

The whiteboard’s interface is organized into bubbles, an appropriate tool for the medium. Ideas can be grouped together, consolidated or pulled into new clusters as needed. Drawing a bubble momentarily wipes the field clean for a menu, where users can search by inputting the name of product, author, or a concept, pulling up results that can be displayed as part of the whiteboard itself.

The information itself isn’t any more or less findable than in some kind of computer database, of course, but by letting researchers almost play with it in this unique, fingerpainting-like way, it’s inevitable that they’ll uncover some thread between their work and discoveries from the past. When the bubbles pop up, introducing similar concepts that researchers didn’t think to search for, and in an inviting way that encourages exploration, there’s a real possibility for the whiteboard to drive Bell Labs ideas in a new direction.

 

 

 

 

The whiteboard has recently been named a winner of the Core77 Design Awards for Interactive/Web/Mobile.

Source: Fast Company

 

Bjork + Apple

Bjork, known for her avant-garde ways or her swan dress, has teamed up with Apple and the who’s who(s) of the tech & design world for her 2011 album release.

“Biophilia” is about music, technology and nature:

“Sound, harnessed by human beings, is what we call music. Music expresses part of us that would otherwise be hidden. We use technology to reveal things about nature that is hidden from us. The love for nature in all her manifestations.”

Marrying music, design, apps and user experience; “Biophilia” is an album app that delivers individual song apps periodically, replete with their own games, visualizations, essays and even music-theory-teaching interactions. It tests the boundaries of what is possible technically and artistically with the iPad and iPhone.

How it works:
“Biophilia” for iPad will include around ten separate apps, all housed within one “mother” app. Each of the smaller apps will relate to a different track from the album, allowing people to explore and interact with the song’s themes or even make a completely new version of them. It will also be an evolving entity that will grow as and when the album’s release schedule dictates, with new elements added.

 (The “Virus” song app will be distributed within Björk’s Biophilia album app.)

For one song, “Virus”, the app will feature a close-up study of cells being attacked by a virus to represent what Snibbe calls: “A kind of a love story between a virus and a cell.And of course the virus loves the cell so much that it destroys it.” The interactive game challenges the user to halt the attack of the virus, although the result is that the song will stop if the player succeeds. In order to hear the rest of the song, the players will have to let the virus take its course. Using some artistic license, the cells will also mouth along to the chorus. It’s this determination to fuse different elements together, be it juxtaposing a female choir from Greenland with the bleeps and glitches of electronic music pioneers Matmos during the Vespertine tour, or meshing soaring strings and jagged beats on Homogenic, that “helps explain the power and success of Björk’s collaborations”.

Introduction to Biophilia: http://www.youtube.com/watch?v=o8AELvVUFLw

Wired interview with Snibbe (interactive artist): http://www.wired.com/underwire/2011/07/bjork-app-part-1/all/1

I think it’s an amazing project that pushes how we traditionally experience music.

With this, we’ll be experiencing 1 music album through our 3 senses.

From Nicole