Push Button To Add Drama

Came across this crazy activation for TNT Belgium in Youtube. Thought you might like it, specially if you need more drama in life!

source : Youtube

Intel on leveraging temptation to go viral

In less than a week, Intel’s latest online campaign by Australian agency The Monkeys, ‘Ultrabook Temptations’ has garnered over 1 million views across YouTube, Dailymotion and Metacafe.

The series of six videos portray ‘social experiments’ in a candid-camera style. Shot in Australia, Indonesia and Thailand the now-viral campaign showcases just how far passersby are willing to go to earn an ultrabook.

Watch all six videos here, it’s all tempting!

DARING TEMPTATION

PERSUASIVE TEMPTATION

POWERFUL TEMPTATION

EXCITED TEMPTATION

DETERMINED TEMPTATION

PERSISTENT TEMPTATION

more info : http://www.campaignasia.com/Video/294663,intel-on-leveraging-temptation-to-go-viral.aspx

Top 10 Viral-Making Creative Agencies

Here is the chart of top ten creative agencies based on most watched viral work in 2011.  Wieden + Kennedy Portland stays on top with their all new Old Spice campaign.

Which one is your favorite?

	Brand	Top Campaigns of 2011	2011 Views	Spot
1	Wieden + Kennedy Portland	New Old Spice Guy Fabio	191,361,089
2	Deutsch Los Angeles	The Force	90,238,873
3	Goodby Silverstein & Partners	Doritos, Pug Attack	85,036,550
4	TBWA\Media Arts Lab	Introducing iPhone 4S	62,952,509
5	BETC Euro RSCG	Live Young	58,245,849
6	Saatchi & Saatchi London	Royal Wedding	47,944,113
7	Crispin Porter + Bogusky	Ozzy vs. Bieber	37,268,173
8	BBH London	The Web Is What You Make Of It	35,316,555
9	Wieden + Kennedy Amsterdam	The Entrance	29,465,114
10	BBDO New York	You’re Not You When You’re Hungry	27,425,530

Source :  Visible Measures

Read article : http://adage.com/article/the-viral-video-chart/viral-video-charts-top-creative-agencies-2011/231812/

 

LEGO Shuttle Takes A Voyage Into Outer Space

Young Romanian Raul Oaida recently uploaded a video of the footage captured when he sent a LEGO space shuttle on a high-altitude flight in a weather balloon. He launched the toy in Germany with his father (due to the more lenient flight clearance rules there), attached to a 1600g meteo balloon filled with helium, and also a GoPro Hero video camera and a GPS device to track its progress and recover it afterwards. The LEGO space shuttle reached a maximum altitude of 35,000 meters and captured some impressive video footage, which you can see below:

via PSFK

#1 Viral Video : Mercedes Invisible Car

Innovative product promise + a touch of tech  + great idea = magnetic attention. Check this one out!

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Directors: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Directors: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Direction: Jonas Keller
Copywirter: Michael Ohanian
Accounts: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Production: Martin Schön/Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann

(source : creativeguerillamarketing.com)

Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

 

TED, the non-profit devoted to “Ideas Worth Spreading,” announced the winners of its 2011-2012 “Ads Worth Spreading” challenge on Tuesday. The 10 winners were revealed at the TED2012 conference in Long Beach, Calif.

The non-profit stated on its website that the intention of this annual initiative is to find “ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.”

Agencies, producers and brands from 39 countries submitted to the 2012 challenge through an “Ads Worth Spreading” channel on YouTube. Six teams of two judges — each one made up of a TED speaker and a “rising star” from the advertising industry — worked together to nominate ads across six categories: talk, social good, cultural compass, creative wonder, brand bravery and storytelling. Additionally, 25 leading voices in the ad industry acted as “Advocates” to make nominations.

This year’s winners include Canal+, Chipotle, Engagement Citoyen, L’Oréal Paris, Mazda, Microsoft, NTT Docomo, Prudential, Rethink Breast Cancer and Sharpie.

“We sought out ads that were driven by ideas,” said TED Curator Chris Anderson in a press release. “At TED, we’ve seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story.”

In addition to being featured across TED.com, YouTube blogs and social media, the teams behind the winning ads will be honored at a special celebration co-hosted by TED and YouTube, which will take place in March at the Art Director’s Club in New York City

Source : Mashable

More videos at : http://mashable.com/2012/02/28/ted-ads-worth-spreading/#aMfSGt6rHos

P P P P Power! – Old Spice

Watched this today morning and couldn’t help but laugh at the direction that Old Spice is going. Would it make me buy Old Spice? Probably not but I’m definitely going to spend an extra second looking at it when buying my deodorant because I like it.

 

LG: Fashion Industry Vacuum Cleaner Viral

Thought I would start the morning by sharing with everyone the new viral from LG. Simple and a nice continuation from their print campaign.

Leverage, portfolio, fiduciaire – Johnnie Walker’s latest TVC

Powerful men talk about powerful stuff. Keep Walking.

And cmon. Don Johnson is in it.

Enjoy.

Got to hand it to Greenpeace. Ambitious bunch.

Always had a soft spot for NGO’s and the like. Somehow they always seem to come up with creative that cuts through and puts a smirk on your face.

Check out Greenpeace’s latest spot.