Posts Tagged game
TwitPoker: Bet Your Followers
Posted by sabathaly in Case Studies, Creative Work, Digital, Interactive, Social Media, Thoughts on May 9, 2012
There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia for a travel agency client Viajes Galeon.
Source : digital buzz
Car Company Awards The Worst Driver In Paris
Posted by sabathaly in Case Studies, Creative Work, Design, Digital, Innovation, Inspiring, Interactive, Outdoor on April 23, 2012
In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.
To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.
The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.
The more the drivers hit the bumper, the higher the score—the worse drivers they are.
Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:
source : designtaxi.com