Archive for category Trends
It’s seems like a common understanding that companies have valuable assets if they have people who’s hard-working and staying late at the office.
However, the article and the infographic below suggest the opposite. Specially for you whose core work is to maintain fresh creativity, it’s time to be a bit creatively lazy (read: go home faster); and take a break from working too much in front of the computer/internet! Here’s why;
The Creative Pursuit Of Laziness
BY Jeffrey Paul Baumgartner
You start a new job with a new company. There are two employees in similar positions. They have both been with the company for several years. One is clearly hard working. She is constantly busy, juggles numerous tasks successfully and often stays late to get work done. The other seems much more relaxed. Indeed, she is often sharing jokes with her colleagues! She does not appear to work very hard, finishes tasks seemingly too quickly and is usually one of the first to leave the office at the end of the day. Which one should you emulate if you wish to do well in the company?
The seemingly lazy one, of course. Both have been with the company for some years, so you can assume that both are doing their job well. More importantly, you can assume that the apparently lazy one has worked out how to do her job efficiently, allowing her to work in a more relaxed way and go home at a reasonable hour daily.
CREATIVELY SEEKING THE EASY WAY
In my experience, this is something creative people are very good at, particularly if they work in organizations which do give them new creative challenges on a regular basis. They use their creative skills to find short cuts in performing regular tasks and improving the efficiency of their area of operations.
In truth, it is not just creative people who are lazy. Humans are programed to be lazy and this is a good thing. When our prehistoric ancestors were hunting and gathering, the less work expended to kill and skin a mammoth or to collect fruit, the better. Even today, it is sensible to ask why you should spend four hours performing a task that you can complete sufficiently well in an hour.
FOLLOWERS OR THINKERS
At work, when a new employee is shown how to perform a task, she will normally continue to do it in the way she was taught. This is not surprising. Most of us are taught to follow instructions, especially when a superior at work or school demonstrates tells us to do so.
But the creative individual is always questioning things and considering alternatives. She cannot help it. That’s how the creative mind is wired. She will try performing the task in different ways. Of course there are risks involved. An alternative approach to performing a four-hour task could prove more complicated than expected—and eat up eight hours of her time. She may be reprimanded by her superior for not doing the task in the prescribed manner. Worse, her method might not work at all, forcing her to start all over again.
However, this is normal for the creative person. Her curiosity and desire to explore alternatives is stronger than her sense of following instructions. Over time, she will try out various ways of performing tasks and will soon find the most efficient methods.
LESSONS TO BE LEARNED
As I wrote initially, if you are new to a company, do not look to the workaholics for advice on how to do your job well. Look to the laziest people. They will almost surely be able to show you the most efficient way to do your work well.
If you are an employer, on the other hand, those apparently lazy people are probably your most creative thinkers. When you need people with ideas for improving products, services and processes, be sure to include them in the teams responsible for developing these ideas. Moreover, be sure also to allow them to perform on these teams as they do on their tasks: let them try out ideas, see how they work, dispose of failed ideas and try out new ideas. This is how the creative process works.
The Internet Is Ruining Your Brain [INFOGRAPHIC]
by Stephanie Buck
Turns out, multi-tasking online doesn’t positively exercise our brains or mental state. Heavy Internet users are 2.5 times more likely to be depressed. And web addiction reduces the white matter in our brains, basically the transmitters responsible for our memory and sensory abilities.
Source : DesignTAXI, mashable.com
IKEA – the Swedish furniture brand is not easily satisfied by their market share, in fact just recently they launched a furniture-TV, advertised to be wireless and integrated. Not only that, they are also touting for their own ergonomic compounds in East London. More details here :
IKEA Launches Its Own Clutter-Free, Smart TV
IKEA has launched a new range called UPPLEVA that integrates smart TV and sound system with furniture that rids the problem of cable clutter. Built in co-operation with China’s TCL Multimedia, the unit houses an HDTV, Blu-ray/DVD player, 2.1 surround sound, wireless speakers and WiFi connectivity.
The furniture is designed to banish cable clutter by having ample storage space.The sleek unit retails for around US$950 and comes with a 5-year guarantee.Come June, it will be available in Stockholm, Milan, Paris, Gdansk and Berlin. From autumn 2012 onwards, it will be stocked in all stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal, before making its way to more countries next year.
Welcome to Ikea-land: Furniture giant begins urban planning project
Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres of land where—presumably with many giant Allen wrenches—it will build townhouses, apartments and offices to rent out. It will also be putting up a hotel because it’ll probably need the conference room somewhere down the line. A Globe and Mail report about the project (which isn’t an April Fools’ joke, even though the story was published April 1) paints Ikea’s role here as a landlord-slash-local government, perpetually leaning over the community’s shoulder, which is more than a little unnerving. Maybe you don’t think so, but I’m only 30 minutes away from Columbia, Md., a town known for a) being an extensively planned suburban community, and b) insane homeowners associations that make it impossible to live there. Don’t say you weren’t warned, Londoners.
Source : Adweek, designtaxi, the globe and the mail
These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.
Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.
Source : PSFK, vimeo
Maybe you love your Twitter feed so much that you want to read everywhere you go, even the bathroom. Or maybe you feel it’s just a load of crap. Whatever, it’s now possible to do either, thanks to Shitter, which charges $35 to turn your Twitter feed into a toilet roll and send it to you. The site, which launched yesterday and has already become a hot topic of conversation on (you guessed it) Twitter, was developed by Australian creatives David Gillespie, Johny Mair, Ian Ha and Matthew Delprado.
Source : creativity-online, shitter.com
As to celebrate International Women’s Day today, I thought it would be great to share an article which proves on how women are actually change agents – even the excessively girly ones :
Spoken language changes fast, but who are the agents driving such rapid change? Recent linguistic research is pointing to young women as being very influential in this process and grapples with the question: how do these vocal trends make their way into the mainstream? How do they cross the gender boundaries to the point where it is now men who are more likely to say the word ‘like’ than women?
Recent projects, spearheaded by Stanford linguistics professor Penny Eckert, Mark Liberman at University of Pennsylvania, Long Island University speech scientist Nassima Abdelli-Beruh, and professor Carmen Fought at Pitzer College, are proving the point that there is something deeper here than the merely surface assumption that young women who use certain vocal trends are ‘immature’ or ‘airheads.’
Carmen Fought told the NY Times that:
If women do something like uptalk or vocal fry, it’s immediately interpreted as insecure, emotional or even stupid. The truth is this: young women take linguistic features and use them as power tools for building relationships.
Research in this area looks at vocal trends driven by young woman like uptalk (where we pronounce statements as if they were questions), new slang, vocal flying (that raspy, croaking intonation that usually comes in at the end of a sentence), and of course, the use of the word ‘like.’ Professor Eckert asserts that:
A lot of these really flamboyant things you hear are cute, and girls are supposed to be cute. But they’re not just using them because they’re girls. They’re using them to achieve some kind of interactional and stylistic end.
In discerning the cultural drivers, general conclusions revolve around the idea that vocal trends double as social cues and help women navigate through social interactions. Other theorists see it as an empowerment tool, while others want to say that young women simply want to get away with speaking flamboyantly because they can. It’s not easy to discern because lowering one’s voice in a ‘vocal fry’, for example, can help the speaker sound more authoritative, but it can also express indifference.
However, the ability of these speech quirks to linger and get picked up by other segments of the population aside from women, demonstrates some type of deep-rooted linguistic influence by women.