Copywriters VS Art Directors

Copywriters and art directors are supposed to work in tandem—but they both have different work styles and habits.From their choices in social media to their preferences in computers—they seem to draw a line that sets them apart from each other.Here is a set of illustrations taken from Copywriters versus Art Directors that illustrates their differences.

Do you think these illustrations truly represent the differences between copywriters and art directors?

Source : designtaxi, Facebook

Dead Men Cooking – A Cookbook Hopefully Never be Served

A creative solution for death penalty advocacy brief. Raise my hat to Jung von Matt which really deserves the five years-in-a-row being agency of the year for the consistency on their juicy ideas.

Alive, a German organisation advocating for worldwide abolition of capital punishment, worked with Rocket & Wink and Jung von Matt to publish “Dead Men Walking”, a cookbook with dishes that will hopefully never be served. Inmates on death row in the United States were asked what they would want to eat on their last day. Forty of the recipes were then collected in one volume, which was sent to key decision-makers worldwide. The cover material is made from American prison clothes, closed by the kind of belt used on the electric chair.

Credits
The Dead Men Cooking project was developed at Jung von Matt, Hamburg (text and client service) and Rocket & Wink, Hamburg (design and illustration) by creative directors Doerte Spengler-Ahrens, Jan Rexhausen, Felix Fenz, copywriters Marc Freitag, David Wegener, Vicky Jacob-Ebbinghaus, Stefan Golde and Estelle Raschka, art director Alexander Norvilas, illustrators Alexander Rötterink, Reginald Wagner, Julika Dittmers, Adam Bunte, typographer Jule Dittmers.

Source : The Inspiration Room

How Famous Brands Got Their Names?

You hear about famous brands, such as Coca-Cola, Amazon, LEGO, Nike and Adobe, all the time.

These brands are world-famous and some of the most advertised; and their logos, instantly recognizable—but what’s in a name; as Shakespeare once uttered, do you know how their names came about and what they actually mean?

Based on the Wikipedia list, online magazine Bored Panda has made a visual list of famous company name etymologies.

How many of these ‘fun facts’ did you already know?

via Designtaxi.com, Bored Panda

Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

Ikea is Making TV and Building Houses

IKEA – the Swedish furniture brand is not easily satisfied by their market share, in fact just recently they launched a furniture-TV, advertised to be wireless and integrated. Not only that, they are also touting for their own ergonomic compounds in East London. More details here :

IKEA Launches Its Own Clutter-Free, Smart TV

IKEA has launched a new range called UPPLEVA that integrates smart TV and sound system with furniture that rids the problem of cable clutter. Built in co-operation with China’s TCL Multimedia, the unit houses an HDTV, Blu-ray/DVD player, 2.1 surround sound, wireless speakers and WiFi connectivity.
The furniture is designed to banish cable clutter by having ample storage space.The sleek unit retails for around US$950 and comes with a 5-year guarantee.Come June, it will be available in Stockholm, Milan, Paris, Gdansk and Berlin. From autumn 2012 onwards, it will be stocked in all stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal, before making its way to more countries next year.

Welcome to Ikea-land: Furniture giant begins urban planning project

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres of land where—presumably with many giant Allen wrenches—it will build townhouses, apartments and offices to rent out. It will also be putting up a hotel because it’ll probably need the conference room somewhere down the line. A Globe and Mail report about the project (which isn’t an April Fools’ joke, even though the story was published April 1) paints Ikea’s role here as a landlord-slash-local government, perpetually leaning over the community’s shoulder, which is more than a little unnerving. Maybe you don’t think so, but I’m only 30 minutes away from Columbia, Md., a town known for a) being an extensively planned suburban community, and b) insane homeowners associations that make it impossible to live there. Don’t say you weren’t warned, Londoners.

Source : Adweek, designtaxi, the globe and the mail

The Evolution of Books : Edible and Smokable

These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.

Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.

Source : PSFK, vimeo

This 2012 Mustang Is Powered By Microsoft Xbox, Kinect and Windows Phone

Last month Microsoft announced plans to create a concept car to inspire developers to build apps and automotive technologies for the future. Now, with the help of a company called West Coast Customs, Microsoft made good on that promise with this 2012 Ford Mustang.

The company took the vintage ride to the next level using all items available to anyone form their favorite electronics retailer, and a little code.

The Mustang has Kinect sensors hooked up to the front of the vehicle which can also be used to look at pedestrians or objects surrounding the vehicle. The sensors also allow you to log in from a cell phone from wherever you are and see what’s going on in front of your ride.

The inside of the Mustang sports two Windows 8 tablets –something not available to general public until later this year– on the dashboard. One tablet takes the place of your traditional gauges, and can be swiped across to be given a new look. A tablet mounted on the passenger side of the car can be used to send messages and surf the web, as well as create messages that are displayed on the rear window of the car for other drivers.

The car also has a projection screen hooked up to the rear — which is hooked up to an Xbox for gaming.

You can locate, unlock, and start your wheels all from the Viper SmartStart app for Windows Phone, and another Windows Phone application allows you to speak through the vehicles external audio PA system. Accent lighting, and the Mustangs horn sound can also be customized from an app.

Source : Mashable

Turn your Twitter to Sh*tter

Maybe you love your Twitter feed so much that you want to read everywhere you go, even the bathroom. Or maybe you feel it’s just a load of crap. Whatever, it’s now possible to do either, thanks to Shitter, which charges $35 to turn your Twitter feed into a toilet roll and send it to you. The site, which launched yesterday and has already become a hot topic of conversation on (you guessed it) Twitter, was developed by Australian creatives David Gillespie, Johny Mair, Ian Ha and Matthew Delprado.

Source : creativity-online, shitter.com

Your Next Tattoo May Vibrate When You Get a Phone Call

You’ve heard of setting your phone on vibrate, but how about your arm? A new patent filed by Nokia describes a piece of fabric that can be attached to your skin, that will also alert you in you have a call.

Originally uncovered by Unwired View, the patent shows a small, square piece of fabric that could be attached to your fingernail, abdominal area, or forearm. The device would pair with your mobile phone, and when a call comes in would vibrate where it’s attached, much like your phone does now.

Vibrations could be customized depending on the person calling or type of message you’re receiving. So, the vibration for your girlfriend sending you a text message might feel a little different than your Mom calling to check in.

In addition to being attached to your body in fabric form, the patent also suggests producing the same effect with ferromagnetic ink in the form of a tattoo. Ink would be demagnetized before it was placed on your body, and then magnetized again once your “Mom” tattoo was complete.

Tattoos could be anywhere you might traditionally get inked and could be in any design. For all intents and purposes, you’d be getting a traditional tattoo, just in this case that tattoo would also serve another purpose.

Nokia’s vibrating tattoo patent is still in the patent stage, so it may or may not become a reality.

What do you think? Would you get a tattoo to alert you when you’re getting messages on your phone? Let us know your thoughts in the comments.

Source : Mashable.com, Mashable YouTube Channel