Archive for category Design

Copywriters VS Art Directors

Copywriters and art directors are supposed to work in tandem—but they both have different work styles and habits.From their choices in social media to their preferences in computers—they seem to draw a line that sets them apart from each other.Here is a set of illustrations taken from Copywriters versus Art Directors that illustrates their differences.

Do you think these illustrations truly represent the differences between copywriters and art directors?

Source : designtaxi, Facebook

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Dead Men Cooking – A Cookbook Hopefully Never be Served

A creative solution for death penalty advocacy brief. Raise my hat to Jung von Matt which really deserves the five years-in-a-row being agency of the year for the consistency on their juicy ideas.

Alive, a German organisation advocating for worldwide abolition of capital punishment, worked with Rocket & Wink and Jung von Matt to publish “Dead Men Walking”, a cookbook with dishes that will hopefully never be served. Inmates on death row in the United States were asked what they would want to eat on their last day. Forty of the recipes were then collected in one volume, which was sent to key decision-makers worldwide. The cover material is made from American prison clothes, closed by the kind of belt used on the electric chair.


Credits

The Dead Men Cooking project was developed at Jung von Matt, Hamburg (text and client service) and Rocket & Wink, Hamburg (design and illustration) by creative directors Doerte Spengler-Ahrens, Jan Rexhausen, Felix Fenz, copywriters Marc Freitag, David Wegener, Vicky Jacob-Ebbinghaus, Stefan Golde and Estelle Raschka, art director Alexander Norvilas, illustrators Alexander Rötterink, Reginald Wagner, Julika Dittmers, Adam Bunte, typographer Jule Dittmers.

Source : The Inspiration Room

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Do People Still Fall For Banner Ads?

“Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?”

Killer Infographics have produced an infographic for Prestige Marketing, looking at who’s clicking, why they click or don’t click, and the top three ways they are used. Check this out below, and scroll to the bottom for an example of one cool implementation of a banner ad:

So.. someone would most likely to survive a plane crash rather than click a banner ads.
But here’s one cool example of a creative banner ads. Do you think you’ll fall for this ad?

source : digitalbuzz, inspiration room

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Car Company Awards The Worst Driver In Paris

In Paris, finding a parking space is difficult. When the people do find one, they’ll do whatever it takes to fit into the parking space.

To promote Ford’s Active Park Assist technology, ad agency Ogilvy & Mather Paris (that also created the Tic Tac flash mob) set out to find the worst driver to help him/her park his/her car effortlessly.

The agency installed a giant pinball over a free parking space, and programed the bumpers of the front and rear cars to react as pinball bumpers.

The more the drivers hit the bumper, the higher the score—the worse drivers they are.

Watch the video below to find out who ‘The Worst Driver’ was (was it a man or a woman?), and what he/she won:

source : designtaxi.com

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Ikea is Making TV and Building Houses

IKEA – the Swedish furniture brand is not easily satisfied by their market share, in fact just recently they launched a furniture-TV, advertised to be wireless and integrated. Not only that, they are also touting for their own ergonomic compounds in East London. More details here :

IKEA Launches Its Own Clutter-Free, Smart TV

IKEA has launched a new range called UPPLEVA that integrates smart TV and sound system with furniture that rids the problem of cable clutter. Built in co-operation with China’s TCL Multimedia, the unit houses an HDTV, Blu-ray/DVD player, 2.1 surround sound, wireless speakers and WiFi connectivity.
The furniture is designed to banish cable clutter by having ample storage space.The sleek unit retails for around US$950 and comes with a 5-year guarantee.Come June, it will be available in Stockholm, Milan, Paris, Gdansk and Berlin. From autumn 2012 onwards, it will be stocked in all stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal, before making its way to more countries next year.


Welcome to Ikea-land: Furniture giant begins urban planning project

Not content with its current market share among college students and new homeowners, Ikea is building its own little ergonomic Spahn Ranch compound outside London. The company bought 27 acres of land where—presumably with many giant Allen wrenches—it will build townhouses, apartments and offices to rent out. It will also be putting up a hotel because it’ll probably need the conference room somewhere down the line. A Globe and Mail report about the project (which isn’t an April Fools’ joke, even though the story was published April 1) paints Ikea’s role here as a landlord-slash-local government, perpetually leaning over the community’s shoulder, which is more than a little unnerving. Maybe you don’t think so, but I’m only 30 minutes away from Columbia, Md., a town known for a) being an extensively planned suburban community, and b) insane homeowners associations that make it impossible to live there. Don’t say you weren’t warned, Londoners.

Source : Adweek, designtaxi, the globe and the mail

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The Evolution of Books : Edible and Smokable

These books aren’t just regular books, they have literally transformed human’s everyday reading experience. An edible cook book and a smoke-able lyrics book? Yes, this is the era where you can pretty much consume EVERYthing.

Edible Cookbook That You Can Read, Cook And Serve . German design agency Korefe has created the first and only cookbook that you can read, cook and eat. This fun and innovative product has pages made from fresh pasta, which guide you through making a classic lasagne and prompt you to use the sheets as one of the ingredients.
Snoop Dogg’s Smokable Songbook
is a promotional item for his Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell. Each perforated page of the book is a rolling paper with the rappers song lyrics written on them in non-toxic ink. The songbook is made out of hemp and the spine can be used to strike a match.

Source : PSFK, vimeo

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