Grey Singapore

Famously Effective Since 1917


The Good Call Centre – Fosters

A nice campaign that interacts with you and your friends to keep the party going by calling them out.


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One of the best honesty experiments. NAB – The Honesty Experiment

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Something for all the runners out there

All you runners would have loved this.
Winner of a silver for Promo & Activation lions.

Bronze in Titanium & Integrated.

In line with Nike’s curent global campaign #makeitcount, Nike created an online auction site where instead of bidding money, you bid your Nike+ kms for exclusive products.

Not a bad way to demonstrate that their efforts have not been in vain.


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AirTime: Chat Roulette for Facebook – 2/5 rating

The latest venture from the Napster founders aims to bring a lil bit of excitement back into the world of social media. At a time when most people are facing some form of FOMO due to the lack of excitement currently happening online (quite sad really that we have to rely on others to create our own excitement) this couldn’t come at a better time.

Or so it seems.

While most people in Asia would have a hard time getting to grips with it, our western counterparts will surely enjoy and ravel in it just like Chat Roulette. However how long before it becomes another Chat Roulette?

The problem with ventures like these is that it is easy to replace as it is based on the idea of offering a sense of serendipity, but while talking to strangers to some is a nice thing, to most they prefer to keep their identities locked away and only opened for those that they know.

Just like how Chat Roulette became a place for indecent behaviour, where there is no enforcement and restrictions it will soon follow.

I give this a start-up rating of 2/5. Simply because I don’t see it scaling to the East and can be easily replaced by other ventures that offer an element of a social surprise.

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The KPOP evolution in Singapore

Came across this great video that looks into how KPOP came about in Singapore and how its grown. Some very interesting finds such as seasonal trends in terms of when female and male artists are more dominant and how the group must have diversity in order to capture a larger audience.

Although slightly old it does still give anyone who doesn’t know much about KPOP some good background information.

All credit has to go to the makers of this that obviously spent hours and hours finding out about KPOP.

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P P P P Power! – Old Spice

Watched this today morning and couldn’t help but laugh at the direction that Old Spice is going. Would it make me buy Old Spice? Probably not but I’m definitely going to spend an extra second looking at it when buying my deodorant because I like it.



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LG: Fashion Industry Vacuum Cleaner Viral

Thought I would start the morning by sharing with everyone the new viral from LG. Simple and a nice continuation from their print campaign.

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